How structure eases growing pains for product teams – Jeff Lash @ Forrester

As a product company scales, the complexity of the business also increases. The more employees there are building your product, the more coordination happens between several teams. One of the challenges of a growing product organisation is the need for consistency and order. For a scaling product company that has cross functional teams, a lack of structure can frustrate people and bottleneck other goals that are being prioritised.

In this episode, Forrester’s VP and Group Director of Product Management Research and Advisory, Jeff Lash, will talk about how processes can help a company grow at scale. 

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