Wondering what it takes to build a business from scratch to millions in annual revenue and more than 200 employees? If so, you're going to love Susan Axelrod' story.
It was her passion for food and her intuitive sense of the marketplace that inspired Susan Axelrod to introduce quiche to a world unfamiliar with its rich textures and elegant flavors. Since setting up shop in her small family kitchen 40 years ago, the company she named Love and Quiches has become synonymous not only with quiche, but with delicious desserts of extraordinary quality. Today, these delectable desserts and quiches, including their authentic NY cheesecake, can be found in restaurants and retail stores around the globe.
In today's interview, Susan talks about the early days of her business, some of the struggles she overcame and what it took to grow her business to where it is today.
For show notes, please visit www.launchgrowjoy.com/041

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041 - How Susan Axelrod of Love and Quiches built a super successful food business

Do you have an idea for a consumer product or eCommerce website? Or did you already bring a product to market? If so, The Launch Grow Joy Show with successful entrepreneur Andreea Matei is the place for you! Here, you'll hear marketing tips and strategies for going from idea to product, getting your products in stores and in the media, marketing your product line and more. You'll also learn about marketing, social media, PR, entrepreneurship, small business, ecommerce, selling online, Facebook, Pinterest, social media marketing, product marketing, physical products and more!  Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

Business

Investing

Careers

Management & Marketing

Business News

Shopping

In today's episode, you'll learn what products to pitch to National, Local and Regional magazines this month. If you have an ecommerce brand, make sure to subscribe to the podcast so you can get the latest PR tips and publicity strategies.
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Are you currently looking for a bookkeeping solution for your business? If so, I highly recommend Bench. I have been using them for more than two years now and they make my monthly bookkeeping AND yearly tax filing so easy. Get a professional bookkeeper at a price you can afford, tax filing, banking, and real human support. Bench is the all-in-one financial solution your business deserves.
As a friend of Launch Grow Joy, you’ll receive a free month of any Bench plan and save up to $599 in addition to your free trial. To start your trial, visit http://www.launchgrowjoy.com/bench.
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Get instant access to our FREE TRAINING: “How to get your products in front of millions of shoppers by getting featured in GIFT GUIDES (year-round)" http://www.launchgrowjoy.com/training

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Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message
Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

Pitch THESE products to magazines in October!

In today's episode, you'll learn about setting realistic expectations when it comes to your PR efforts.
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Are you currently looking for a bookkeeping solution for your business? If so, I highly recommend Bench. I have been using them for more than two years now and they make my monthly bookkeeping AND yearly tax filing so easy. Get a professional bookkeeper at a price you can afford, tax filing, banking, and real human support. Bench is the all-in-one financial solution your business deserves.
As a friend of Launch Grow Joy, you’ll receive a free month of any Bench plan and save up to $599 in addition to your free trial. To start your trial, visit http://www.launchgrowjoy.com/bench.
===
Get instant access to our FREE TRAINING: “How to get your products in front of millions of shoppers by getting featured in GIFT GUIDES (year-round)" http://www.launchgrowjoy.com/training

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Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message
Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

Setting realistic expectations when it comes to PR

In today's episode, you'll learn about the role that affiliate marketing plays in PR and Publicity at the current time.
Here's a link to the article on "How to start an affiliate program for your e-commerce store"
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Are you currently looking for a bookkeeping solution for your business? If so, I highly recommend Bench. I have been using them for more than two years now and they make my monthly bookkeeping AND yearly tax filing so easy. Get a professional bookkeeper at a price you can afford, tax filing, banking, and real human support. Bench is the all-in-one financial solution your business deserves.
As a friend of Launch Grow Joy, you’ll receive a free month of any Bench plan and save up to $599 in addition to your free trial. To start your trial, visit http://www.launchgrowjoy.com/bench.
===
Get instant access to our FREE TRAINING: “How to get your products in front of millions of shoppers by getting featured in GIFT GUIDES (year-round)" http://www.launchgrowjoy.com/training

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Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message
Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

Affiliate marketing and PR/Publicity - What you need to know

In today's episode, you'll learn what products to pitch to National, Local and Regional magazines this month. If you have an ecommerce brand, make sure to subscribe to the podcast so you can get the latest PR tips and publicity strategies. 
===
Are you currently looking for a bookkeeping solution for your business? If so, I highly recommend Bench. I have been using them for more than two years now and they make my monthly bookkeeping AND yearly tax filing so easy. Get a professional bookkeeper at a price you can afford, tax filing, banking, and real human support. Bench is the all-in-one financial solution your business deserves.
As a friend of Launch Grow Joy, you’ll receive a free month of any Bench plan and save up to $599 in addition to your free trial. To start your trial, visit http://www.launchgrowjoy.com/bench.
===
Get instant access to our FREE TRAINING: “How to get your products in front of millions of shoppers by getting featured in GIFT GUIDES (year-round)" http://www.launchgrowjoy.com/training

--- 

Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message
Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

Pitches THESE products to magazines in September!

Welcome back to another season of The Launch Grow Joy Show. This season, you'll hear about Holiday gift guides, how to pitch your products to the media, as well as some new developments in the PR world. Make sure to subscribe so you don't miss an episode!
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Are you currently looking for a bookkeeping solution for your business? If so, I highly recommend Bench. I have been using them for more than two years now and they make my monthly bookkeeping AND yearly tax filing so easy. Get a professional bookkeeper at a price you can afford, tax filing, banking, and real human support. Bench is the all-in-one financial solution your business deserves.
As a friend of Launch Grow Joy, you’ll receive a free month of any Bench plan and save up to $599 in addition to your free trial. To start your trial, visit http://www.launchgrowjoy.com/bench.
===
Get instant access to our FREE TRAINING: “How to get your products in front of millions of shoppers by getting featured in GIFT GUIDES (year-round)" http://www.launchgrowjoy.com/training

--- 

Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/message
Support this podcast: https://podcasters.spotify.com/pod/show/launchgrowjoy/support

041 - How Susan Axelrod of Love and Quiches built a super successful food business

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