Helen Rankin is the CMO of SwagUp.com. SwagUp is revolutionizing an old, and boring business model. Follow Helen on Twitter.

How SwagUp is Reinventing an Old Boring, Business Model w/ Helen Rankin - EP 90

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In this video, I will show you how to build a profitable directory using a WordPress plugin. I will explain the importance of free listings and how they can generate traffic and potential advertisers. I will also demonstrate how to turn free listings into feature listings and collect leads. By following this model, you can increase revenue and create a successful directory. No action is requested from the viewers.


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00:00 Introduction
02:08 Selling Feature Listings
05:52 Launching the Feature
08:17 Using Business Directory Plugin
10:56 Claiming Listings
13:36 Marketing and Product Integration

How to Monetize A Directory By Selling Featured Listings

In this video, I give you a behind the scenes breakdown of my latest newsletter, The Census. I explain the purpose of the newsletter and how it relates to my work in the behavioral health field. I also share my monetization strategy, which includes selling click-through rates to sponsors, hosting events, securing sponsorships, promoting my own services, and offering a digital marketing course. Watch this video to gain insights and inspiration for your own newsletter.

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00:00 Introduction
02:18 Sponsor My Own Newsletter
05:20 Create And Sell Events
07:46 Through Sponsorship
09:04 Through A Course
10:51 Leverage The Attention To Build Relationship

How To Monetize A Newsletter


In this video, I discuss the concept of the wealth ladder and its importance in my journey of adding new sources of income and creating businesses. I encourage viewers to read an article on the wealth ladder by Nathan Berry. I explain the five stages of the wealth ladder, from freelancing to investing, and share examples of businesses at each stage. I emphasize the benefits of productizing services and selling digital products. Finally, I touch on the power of investing and the potential for exponential growth.

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00:00 Introduction
02:01 First Stage: Freelancing
06:53 Third Stage: Selling Products
12:48 Fourth Stage: Investing



Climbing the Wealth Ladder

In this video, I discuss my experiences and insights on using Twitter, Instagram, LinkedIn, and Pinterest as social media platforms. I share how Twitter has changed since Elon Musk's involvement, the value of repurposing content on Twitter, my journey with Instagram and its higher engagement, the benefits of LinkedIn for building relationships, and the surprising effectiveness of Pinterest for growing my audience. I also mention my interest in learning more about Pinterest marketing strategies. Watch the video to gain valuable insights and discover the potential of these social media platforms.


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00:00 Twitter
02:39 Instagram
05:37 LinkedIn
10:14 Pinterest

What Is The Most Valuable Social Platform To Build An Audience On?


In this video, I share my experience with business directories and how they have been the most profitable and stress-free source of income for me. I discuss the potential for generating leads and selling advertising space through directories. I also reveal a simple yet effective strategy that combines the benefits of static pages and dynamic filters to optimize SEO and user experience. If you're interested in monetizing your journey and providing valuable leads to businesses, this video is a must-watch!


Sign up for my newsletter at https://www.timstodz.com


00:00 Introduction
01:59 My Website and Static Directories
04:00 Dynamic Directories and Filters
06:40 Combining Static Pages and Dynamic Filters
14:41 Monetizing the Directory

How SwagUp is Reinventing an Old Boring, Business Model w/ Helen Rankin - EP 90

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