While the influence of word of mouth on customer behavior is not particularly surprising, what New York Times best-selling author Jay Baer does find shocking is that few companies bother to build any sort of strategy around it. And that, he says, is a huge missed opportunity. Join us as Jay gets super tactical and breaks down exactly how to create talk triggers, also known as the strategic choices you make to get your customers talking about your product or service. Also joining us is EntreLeadership Senior Vice President Sarah Sloyan with insight on the unexpected power of moments. 
  
 entreleadership.com/podcast
 Buy the book: Talk Triggers
 Jay Baer's website
 #81: Jay Baer—Why Smart Marketing Is About Help Not Hype
 #259: Dan Heath—Moments That Change Lives
 The Power of Moments
 Enter to win a coaching session with Sarah Sloyan
 EntreLeadership Reading Guide
 17 Mistakes Leaders Make With Support Staff from Belay Solutions
   
 Want expert help with your business question? Call 844-944-1070 and leave a message or send an email to podcast@entreleadership.com. You could be featured on a future podcast episode!

#311: How Talk Triggers Create Customers with Jay Baer

Whatever you lead can only grow when you do. Experience real-life, real-time business and leadership coaching from Dave Ramsey, a successful CEO, popular radio personality, bestselling author, and now the host of The EntreLeadership Podcast. Dave takes your calls and draws on over 30 years of experience as the CEO of Ramsey Solutions to help you overcome the challenges you're facing. More at https://www.ramseysolutions.com/shows/the-entreleadership-podcast.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Management

Entrepreneurship

Today we’ll hear about:

A business owner struggling with compassion fatigue because her team is taking advantage of her

How one-third of business owners are concerned they’ll close in 2024 and are looking to AI for help

A business owner who is making $4 million a year but is trying to overcome discouragement from facing a mountain of debt and customers who won’t pay

How Dave Ramsey pays his upper management team members


Next Steps



Is My Team Taking Advantage of Me?

Today we’ll hear about:

Why leveraging debt will have you trading dollars for quarters and will prevent you from growing your company well

A son that doesn’t know if it’s smart to buy a portion of his dad’s company

James Clear talks about how the most productive people manage their time and why working hard won’t take you as far as you think

How to remove feelings and communicate well when negotiating compensation 


Next Steps



Why Debt Isn’t a Tax Advantage for Your Business

Today we’ll hear about:

A business owner struggling with insecurity and whether she has what it takes to be her company’s CEO

Carey Lohrenz talks with Dave about why leaders shouldn’t avoid fear

A caller wants to know if they should buy the failing business that her boss bought for his ex-girlfriend

How racing competitors to the bottom line will leave you both broke and the real way you should price out your competition


Next Steps


Why Every Entrepreneur Struggles With Insecurity

Today we’ll hear about:

How to not overlook your next best leader

When to know if it’s okay to sell your business so you can retire

12 proven ways to make the best hiring choices

How to avoid getting screwed over when buying property for your business


Next Steps
✅ Download the EntreLeadership 12 Components to a Good Hire: https://ter.li/5b2keb




The Easiest Place to Find Top Leaders for Your Business

Today we’ll hear about:

Patrick Lencioni’s Working Genius Assessment and how he used Dave Ramsey as a guinea pig when developing the assessment

A leader who’s asking how to handle entitlement with their team around compensation and time off

A business owner who fires 50% of the people he hires doesn’t know how to make his hiring process better

Organizational health and the pure gold leadership insights that Dave and Patrick provide 


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#311: How Talk Triggers Create Customers with Jay Baer

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