In this episode of Shopify Masters, Enrico Casati, co-founder of Velasca, shares how their direct to consumer brand was born from a personal need, and what roles storytelling and retail played in scaling growth.

How This Direct to Consumer Brand Disrupted the Handcrafted Footwear Industry

Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.

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Niall Horgan and his two best friends launched lifestyle brand Gym+Coffee in 2017. Today, that brand is an eight-figure business, thanks to its event programming and community-first strategy.

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Lauren Kleinman, the founder of Dreamday and The Quality Edit, explains why a good PR strategy combines outreach and affiliate marketing.

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Liah Yoo built an audience on YouTube before launching her brand KraveBeauty. She shares how to create a community online while redefining your industry.

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From product design to manufacturing, Sabai Design founder Phantila Phataprasit built her furniture brand to be eco-friendly in many aspects.

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Emmy Award–winning actor Katherine Heigl makes a bold career move to become the founder of a lifestyle brand that gives back.

How This Direct to Consumer Brand Disrupted the Handcrafted Footwear Industry

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