In today’s episode we are joined by Nic Peck of Coleman Parkes to discuss their recent thought leadership survey. We explore how thought leadership has evolved far beyond brand building into a direct revenue driver. Nic walks us through the specific strategies that distinguish high-performing content from the "sea of sameness" that characterises much of today's B2B content landscape.

Things to look out for:

00:00 The Importance of Thought Leadership in B2B Tech

03:09 Insights from the Thought Leadership Survey

06:01 The Role of Thought Leadership in Decision Making

08:30 Creating Relevant and Action-Oriented Content

11:05 The Seven Pillars of Effective Thought Leadership

16:47 The Future of Thought Leadership in B2B

21:34 Harnessing Insights for Personalization

26:21 Aligning Content Across the Buyer Journey

32:09 Identifying White Space in Thought Leadership

36:30 The Role of AI in Thought Leadership

42:08 Key Takeaways for Thought Leadership Success

If you want to explore the research for yourself: https://www.colemanparkes.com/thoughtleadership

If you wish to contact Nic via LinkedIn: https://www.linkedin.com/in/nicolapeck/