Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

HUNGRY’s absolutely bloody marvellous and wonderful sponsors

Mackenzie Jones - https://www.mackenziejones.co.uk/

GS1 - https://www.gs1uk.org/

BOWIMI - https://www.bowimi.com/

HC Consulting - https://www.hc-consulting.uk/

Life is a little crazy. So today's episode is a repost from one of our most downloaded episodes of all time 

The AMAZING Rebecca Oliver-Mooney who heads up Innovation, Dairy and Category buying at The Co-Op. 

ROM set up Co-op’s incubator programme - designed to help challenger brands work more closely with The Co-Op.  

Post our convo, a HUGE shift erupted in my approach to “selling”: IT’S NOT BUYER VS. SUPPLIER. 

IT’S BUYER + SUPPLER = WIN-WIN PARTNERSHIPS.

ON THE MENU:

1. How to sell your brand story in a language that actually speaks to a buyer - always ask “so what?

2. How to smash a buyers meeting without kantar and nielsen data - understand your shopper

3. how brands can find their unique brand d.n.a. in crowded categories - who do you want to be at the dinner party?

4. why too much distribution can be a problem and what to do about it - quality vs. quantity of distribution

5. what to do when you’re about to be delisted - how to navigate that conversation with your buyer

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)