In this episode of How to Attract Customers, Tony sits down with Shauna LaFont, Owner of Exit Realty (Central Florida), to break down unconventional, working-now strategies for attracting buyers in 2025.
We cover Facebook Marketplace at scale, partnering with new construction (and using their incentives), TikTok comment mining, community groups, and why “prospecting” hasn’t died—it’s evolved. Plus, a preview of our upcoming class on how to sell one-to-many with buyer webinars.

You’ll learn:

Why 2025 favors buyers—and how to meet them where they are

How to post 100+ listings/day on Facebook Marketplace (even with no listings)

New construction partnerships: incentives, scripts, and protections for buyers

TikTok “comment harvest” method (steal leads from lazy agents—ethically)

Community group tactics for finding active buyers today

The one-to-many approach: buyer webinars that convert

00:00 Intro + why 2025 is the year of the buyer
00:49 What’s actually happening in 2025 (traditional market, new rules)
01:35 Trust > cold calls: meet buyers where they scroll
01:51 Craigslist → Facebook Marketplace: posting 100+ a day
02:47 Why builders want agents now (inventory + incentives)
03:58 No listings? Use new construction inventory (with credit!)
04:21 Incentives that beat resale: rate buydowns & closing costs
05:34 Savvy buyers & hidden incentives: lead with the deal
06:03 Facebook Marketplace ad angle + agent commission credits
06:46 Why buyers still need an agent in new construction
07:29 Builder rep ≠ your rep: inspections, warranty, protections
08:08 Prospecting didn’t die—how it evolved (and got easier)
08:53 Build groups + DM advantage: see life events, reach with value
10:10 20 contacts/day—new ways to hit the number
10:40 TikTok Comment Mining: DM every interested commenter
11:57 Relationship-first approach (for introverts that win)
12:59 Where buyers hang out now (and how to engage)
13:56 One-to-many selling: buyer webinars that close
14:49 Hooking buyers: “Don’t buy new construction until…”
16:47 Upcoming class: how to host buyer webinars (get 5 contracts fast)
17:12 Unconventional broker growth + cross-industry tactics
18:31 Stop being Blockbuster: borrow from other industries
19:20 Databases still win—speed + relevance now do too
19:39 How to get 3 buyer contracts tomorrow (practical recap)
19:57 CTA + sign-up for the webinar