Learning from a woman who has had massive influence in the area of Diversity, Equity and Inclusion. We discuss everything from her father’s influence, navigating corporate America as a Black woman, and establishing best practices for better teams through JEDI. The reasons why diversity, equity and inclusion are critical to growing organizations. We go deeper into the definition of and the negative impacts of DE&I done the wrong way.

Petrina Gooch has served as HED’s Corporate Human Resources Leader since 2008.  She is a Principal and serves on HED’s Board of Directors.  Petrina has had many leadership positions including chair of the Human Resources Executive Committee of the American Institute of Architects (AIA) Large Firm Round Table. She has been utilized for her expertise in HR by several national and regional AIA special projects.

Petrina is on a mission to make positive impact, utilizing every experience as an opportunity for development and growth for those around her. She is passionate about helping people advance their effectiveness, influence, and contributions.

Petrina is currently a member of the AIA LFRT JEDI Task Force and serves on the Beyond Boyer Advisory Task Force for AIA national. She was also the recipient of the National Organization of Minority Architect’s 2019 Leadership Certificate of Recognition for her participation and contributions. 

Petrina is on a mission to make a positive impact, utilizing every experience as an opportunity for development and growth for those around her. She is passionate about helping people advance their effectiveness, influence, and contributions. “When people know that their uniqueness is valued and considered,” Gooch says of her approach, “it creates a feeling of belonging and supports engagement. That’s good for the individual, good for the firm and our clients, and good for the industry and the communities we serve.”  Petrina holds a master’s degree in organizational leadership and a bachelor’s degree in industrial/organizational psychology.  She also holds designations of Senior Professional in Human Resources and SHRM Senior Certified Professional.

HED has earned a reputation for excellence in all facets of the designed and built environment, including architecture, consulting, engineering, and planning services. The firm of more than 350 people serves clients in a broad range of markets from eight U.S. offices (Boston, Chicago, Dallas, Detroit, Los Angeles, San Diego, San Francisco, and Sacramento). HED seeks creative solutions that have a positive impact for its clients, the community, and the world.  www.hed.design