Verity Craft is an entrepreneur, writer, consultant, speaker (and musical theatre nerd!) based in Auckland, New Zealand. Together with founder Christina Wedgwood, she’s built content agency Intelligent Ink into the experts on thought leadership content in New Zealand.

For Verity, there’s nothing better than working with people who are passionate about improving their corner of the world (and nothing worse than random capital letters in the middle of sentences!). Her career has seen her work with hundreds of businesses, brands, and champions of industry who also believe in better – developing and leveraging clients’ expertise into exceptional content that positions them as authorities in their industries.

“To me, better means leading the conversation; not just doing what’s always been done, or saying what’s already been said. Better means adding value for the people you’re here to serve – it means serving them up something extraordinary.”

In this podcast with Debra Chantry-Taylor (Professional EOS Implementer & Entrepreneurial Leadership & Business Coach), she talks about how you can use thought leadership to become a true authority. She gives examples of what to do & what not to do, as well as tips for how you start on your better-thinking journey.