This episode features two veteran marketers going deep into the ins and outs of building an initial marketing team from scratch. On the show today, Jay talks to Mike Volpe, CMO of Cybereason and former CMO of HubSpot. Follow Mike - http://twitter.com/mvolpe Follow Jay - http://twitter.com/jayacunzo Follow NextView - http://twitter.com/nextviewvc Check out Jay's other marketing show - http://unthinkable.fm Be sure to rate and review Traction on iTunes or wherever you get your podcasts. Thanks for listening!

#33: How to Build a Marketing Team from Zero (Mike Volpe, Cybereason)

From early-stage VC NextView Ventures, Traction is a show about all the creative, clever, unusual, and downright brilliant ways entrepreneurs scrap their way to early results. These are stories you don't often hear despite being crucial to every startup.

Founders, startup execs, media members, and investors are interviewed, with a unique spin and sound.

Subscribe for these shows and more content like it at ViewFromSeed.com

Technology

Tech News

Podcasting

Gadgets

Software How-To

Business

Investing

Careers

Management & Marketing

Business News

Shopping

After our first year of The Idea Maze, we wanted to share five key takeaways that we have distilled from these converations. Listen now to host Rob Go break down the most significant lessons he learned from past episodes.     If you enjoy this episode, please be sure to subscribe to The Idea Maze.    

The Idea Maze: Five Key Takeaways from Year 1

Hello Traction Listeners! Did you know we have another podcast, The Idea Maze? Hosted by Nextview Co-Founder Rob Go, each episode gives us an intimate, unfiltered look at a founder's journey through the twists and turns of the idea maze. We're sharing a favorite episode from Season 1 featuring Mike Salguero, founder of Butcherbox.    If you enjoy this episode, please be sure to subscribe to The Idea Maze. 

Bonus Episode: The Idea Maze with Mike Salguero of Butcherbox

In a very special episode of Traction, we sit down as a team and discuss the new mission of the firm and talk through B2C and B2B examples of the Everyday Economy. We learn what commonalities exist among founders who are redesigning that economy, and the NextView partners share their perspectives on the next big wave of internet innovation. Plus, we share some news about the future of the show. Subscribe to get all NextView content at nextviewvc.com/blog Follow the NextView team on Twitter: David: twitter.com/davidbeisel Rob: twitter.com/robgo Lee: twitter.com/leehower Ginny: twitter.com/ginnymineo Listen to Jay's podcast about questioning conventional thinking at unthinkable.fm Thanks for listening to Traction!

NextView All-Hands: Redesigning the Everyday Economy

On the podcast today, NextView cofounder Rob Go sits down with Andy Rachleff, VC veteran and the president, CEO, and executive chairman of Wealthfront. They talk about how Andy came up with the term product-market fit, how he applied his own lessons (and updated them) in building Wealthfront, and the mental models founders can use to unlock their real unfair advantage in a tactics-obsessed world: how you think. Follow Andy on Twitter: http://twitter.com/arachleff  Follow Rob on Twitter: http://twitter.com/robgo  Subscribe to the newsletter, The Next View, to get 1 new link and 1 strong opinion on tech each week: http://nextviewvc.com/blog 

Powerful Mental Models for Product-Market Fit & Beyond (Andy Rachleff, Wealthfront)

Today, Samantha Howe of Grove Collaborative shares her in-depth knowledge of a massive trend in marketing: working with influencers. You'll hear how to get started, approach influencer in your space, and measure impact. Jay and Samantha also rant against some of the less effective but common tactics permeating this approach to marketing. Follow Samantha on Twitter: https://twitter.com/howesocial  Follow Jay on Twitter: http://twitter.com/jayacunzo  Check out the latest from NextView's refreshed brand, including the introduction to the Everyday Economy: http://nextview.vc/eetraction  Here is NextView's pitch to founders: http://nextview.vc/pitchdecktraction  Lastly, subscribe to get all of NextView's content at http://nextviewvc.com/blog 

#33: How to Build a Marketing Team from Zero (Mike Volpe, Cybereason)

Download our free app to listen on your phone