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How to Build Wealth with Commercial Real Estate (Step-by-Step) | Joseph Gozlan
What if you could build real estate wealth where giant, credit-worthy corporations like McDonald's or Chipotle were your tenants, and they were responsible for the taxes, insurance, and maintenance? This isn't a fantasy—it's the power of triple-net lease (NNN) investing, and it's one of the most stable paths to generating true passive income.
In this episode of MyFinJourney, we sit down with Joseph Goslin, also known as The Retail Navigator. Joseph built a multi-million dollar commercial real estate portfolio after a costly $45,000 wake-up call with his single-family properties. He shares his complete, step-by-step blueprint for transitioning from a busy software engineer with no time to a sophisticated commercial investor collecting predictable checks. We break down exactly how he uses data-driven decisions and a simple, guiding principle—"Would I invest my own money in this?"—to build long-term wealth without the landlord headaches.
You will learn the entire framework, from the foundational mindset shift required to the tactical steps of analyzing your first deal. Joseph explains his "Little Fish, Big Fish" strategy for de-risking investments and how his proprietary 41-point "Lease Navigator" system uncovers hidden value and protects you from costly mistakes. This conversation is packed with real-world examples, from neighborhood retail strips to single-tenant absolute NNN deals, giving you a comprehensive understanding of how to navigate this asset class.
Here’s a detailed breakdown of what we cover:
00:00 - The $45,000 Landlord Wake-Up Call
Joseph reveals the story of the massive repair bills that made him realize single-family homes were an unscalable, high-hassle model.
03:15 - The Investor's Mindset: From Employee to Asset Builder
How the book "Rich Dad Poor Dad" sparked his journey and the critical flaw he discovered in its cash flow advice for residential real estate.
Why he lost faith in the stock market and why real estate offers superior control and wealth-building potential.
07:30 - The Analytical Pivot to Multifamily & Seeing the Writing on the Wall
Joseph's data-driven approach to graduating from single-family to multifamily properties.
The key economic indicators in 2022 (flat rents, soaring expenses) that signaled it was time to exit the multifamily space to protect his investors' capital.
12:10 - Triple-Net (NNN) Leases Explained: The "Transfer The Risk" Model
A complete beginner's guide to what a triple-net lease is and how it works.
The fundamental shift: How NNN leases transfer the risk of property taxes, insurance, and maintenance (CAM) from the landlord to the tenant.
Real-world examples: The difference between a corporate McDonald's lease and a local retail strip lease.
18:45 - The "Little Fish, Big Fish" Strategy for De-Risking Your Portfolio
How to structure deals where your tenant is a multi-million dollar corporation with more to lose than you, ensuring they pay rent even if the location goes "dark."
Why this is a safer position than being a landlord for a single-family tenant.
25:00 - The #1 Investment Filter: "Would I Invest My Own Money?"
How to apply this crucial question to every potential deal to avoid emotional decisions and stay aligned with your financial goals.
Why you should always work with brokers and advisors who are also investors in the same asset class.
31:59 - The Eureka Lease Navigator: His 41-Point Due Diligence System
An inside look at the checklist Joseph uses to audit every lease, uncovering hidden revenue opportunities, identifying bleeding costs, and mitigating liability exposure.
🔗 CONNECT WITH JOSEPH GOZLAN
LinkedIn: https://www.linkedin.com/in/gozlan/
Email: [email protected]
🔗 CONNECT WITH MUSTAFA LADHA (HOST)
LinkedIn: https://www.linkedin.com/in/mustafa-ladha/
YouTube: https://www.youtube.com/@my.finjourney
Spotify: https://open.spotify.com/show/5UmpEcnU2Z0UxxDuvenmNx
Apple Podcasts: https://podcasts.apple.com/us/podcast/myfinjourney/id1815511353
If you enjoyed this deep dive into commercial real estate and found Joseph's step-by-step blueprint helpful, please support the channel by hitting the LIKE button and SUBSCRIBING to MyFinJourney for more honest, actionable strategies every week. Your support helps us bring more experts like Joseph to you.
Share this video with a friend who is interested in real estate or looking for a smarter path to financial freedom!
View all episodes
By Mustafa LadhaWhat if you could build real estate wealth where giant, credit-worthy corporations like McDonald's or Chipotle were your tenants, and they were responsible for the taxes, insurance, and maintenance? This isn't a fantasy—it's the power of triple-net lease (NNN) investing, and it's one of the most stable paths to generating true passive income.
In this episode of MyFinJourney, we sit down with Joseph Goslin, also known as The Retail Navigator. Joseph built a multi-million dollar commercial real estate portfolio after a costly $45,000 wake-up call with his single-family properties. He shares his complete, step-by-step blueprint for transitioning from a busy software engineer with no time to a sophisticated commercial investor collecting predictable checks. We break down exactly how he uses data-driven decisions and a simple, guiding principle—"Would I invest my own money in this?"—to build long-term wealth without the landlord headaches.
You will learn the entire framework, from the foundational mindset shift required to the tactical steps of analyzing your first deal. Joseph explains his "Little Fish, Big Fish" strategy for de-risking investments and how his proprietary 41-point "Lease Navigator" system uncovers hidden value and protects you from costly mistakes. This conversation is packed with real-world examples, from neighborhood retail strips to single-tenant absolute NNN deals, giving you a comprehensive understanding of how to navigate this asset class.
Here’s a detailed breakdown of what we cover:
00:00 - The $45,000 Landlord Wake-Up Call
Joseph reveals the story of the massive repair bills that made him realize single-family homes were an unscalable, high-hassle model.
03:15 - The Investor's Mindset: From Employee to Asset Builder
How the book "Rich Dad Poor Dad" sparked his journey and the critical flaw he discovered in its cash flow advice for residential real estate.
Why he lost faith in the stock market and why real estate offers superior control and wealth-building potential.
07:30 - The Analytical Pivot to Multifamily & Seeing the Writing on the Wall
Joseph's data-driven approach to graduating from single-family to multifamily properties.
The key economic indicators in 2022 (flat rents, soaring expenses) that signaled it was time to exit the multifamily space to protect his investors' capital.
12:10 - Triple-Net (NNN) Leases Explained: The "Transfer The Risk" Model
A complete beginner's guide to what a triple-net lease is and how it works.
The fundamental shift: How NNN leases transfer the risk of property taxes, insurance, and maintenance (CAM) from the landlord to the tenant.
Real-world examples: The difference between a corporate McDonald's lease and a local retail strip lease.
18:45 - The "Little Fish, Big Fish" Strategy for De-Risking Your Portfolio
How to structure deals where your tenant is a multi-million dollar corporation with more to lose than you, ensuring they pay rent even if the location goes "dark."
Why this is a safer position than being a landlord for a single-family tenant.
25:00 - The #1 Investment Filter: "Would I Invest My Own Money?"
How to apply this crucial question to every potential deal to avoid emotional decisions and stay aligned with your financial goals.
Why you should always work with brokers and advisors who are also investors in the same asset class.
31:59 - The Eureka Lease Navigator: His 41-Point Due Diligence System
An inside look at the checklist Joseph uses to audit every lease, uncovering hidden revenue opportunities, identifying bleeding costs, and mitigating liability exposure.
🔗 CONNECT WITH JOSEPH GOZLAN
LinkedIn: https://www.linkedin.com/in/gozlan/
Email: [email protected]
🔗 CONNECT WITH MUSTAFA LADHA (HOST)
LinkedIn: https://www.linkedin.com/in/mustafa-ladha/
YouTube: https://www.youtube.com/@my.finjourney
Spotify: https://open.spotify.com/show/5UmpEcnU2Z0UxxDuvenmNx
Apple Podcasts: https://podcasts.apple.com/us/podcast/myfinjourney/id1815511353
If you enjoyed this deep dive into commercial real estate and found Joseph's step-by-step blueprint helpful, please support the channel by hitting the LIKE button and SUBSCRIBING to MyFinJourney for more honest, actionable strategies every week. Your support helps us bring more experts like Joseph to you.
Share this video with a friend who is interested in real estate or looking for a smarter path to financial freedom!