How to Buy Land in Bulk using a Release (LA 745)

Transcript:

Steven Butala:                   Steve and Jill here.

Jill DeWit:                            Hi.

Steven Butala:                   Welcome to The Land Academy Show. Entertaining land investment talk, I'm Steven Jack Butala.

Jill DeWit:                            And I'm Jill DeWit, broadcasting from sunny Southern California.

Steven Butala:                   Today Jill and I talk about how to buy land in bulk using a release. Air quotes, release. It's one of the greatest things ever. You don't have to come up with all the cash. You get to pre-sell it. The seller's happy 'cause he's getting tons of payments, maybe over a year. I'll explain it all.

Jill DeWit:                            It's so darn cool.

Steven Butala:                   1.2 million bucks I did on a release couple years ago in New Mexico.

Jill DeWit:                            I can't wait to hear about that.

Steven Butala:                   Before we get into it, though, let's take a question posted by one of our members on the landacademy.com online community, it's free.

Jill DeWit:                            Jeff asked, I just priced out my offers and would like to get some input on my approach since I believe pricing's what led me astray on my first campaign.

Steven Butala:                   It almost always is pricing.

Jill DeWit:                            First, for each county, I looked up all the comps on LandPin, with similar acreage to the properties I'll be mailing and calculated the price per each.

Steven Butala:                   Okay, stop right there for a second, okay?

Jill DeWit:                            Yes.

Steven Butala:                   Do not use LandPin for comps.

Jill DeWit:                            It's true.

Steven Butala:                   LandPin is a site that Jill and I own that is free to our members where they post a property, it helps them create a template so they can then go and post the property all over the internet.

Jill DeWit:                            And drive traffic back to their website.

Steven Butala:                   Where they check out. So, what you're doing is now pricing property probably too low, because

Jill DeWit:                            It's true.

Steven Butala:                   You don't want to look at our group, because we're the ones on the planet who are doing it right.

Jill DeWit:                            Exactly.

Steven Butala:                   So, we're the ones who are buying it as cheap as possible, and we're doing it the right way. You want to look at the average schmo, like on LandWatch or Land and Farm, they're just regular people, sometimes

Jill DeWit:                            That's kinda your competition.

Steven Butala:                   They're even realtors a lot of them.  Their listings and stuff, so that's a real value. LandPin is cheap, okay? LandPin's where you could even buy property there for that price.

Jill DeWit:                            Totally, you don't want to commit and undercut, 'cause you're right, it's way too low.

                                                All right, second, I sorted all the land for sale with similar acreage to the property's I will be mailing on LandWatch. That's better, yes.  And I calculated the per acre prices

Steven Butala:                   Good.

Jill DeWit:                            Listed for the cheapest five to ten properties available.

Steven Butala:                   Excellent.

Jill DeWit:                            Great. Third, I calculated the average and median price per acre prices for one, the properties on LandPin listed as sold, two, the unsold properties on LandPin, and three, the lowest priced properties on LandWatch.

Steven Butala:                   Okay, now you're pricing, I can tell, is way low. Go ahead.