Wharton professor Jonah Berger discusses the biggest obstacles to successful persuasion—and how to overcome them.




You'll Learn:

1) Why persuasive arguments don’t work—and what does

2) A simple technique to win over stubborn naysayers

3) How to introduce big changes with minimal resistance




About Jonah:

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.

Dr. Berger is a world-renowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published over 50 articles in top‐tier academic journals, teaches Wharton’s highest rated online course, and popular outlets like The New York Times and Harvard Business Review often cover his work. He’s keynoted hundred of events, and often consults for organizations like Google, Apple, Nike, and the Gates Foundation.Book: The Catalyst: How to Change Anyone’s MindBook: Contagious: Why Things Catch OnWebsite: JonahBerger.comLinkedIn: Jonah BergerTwitter: @j1berger


Resources mentioned in the show:Book: A Matter of Taste: How Names, Fashion, and Culture Change by Stanley LiebersonTerm: Endowment effectTerm: FreemiumClip: Heineken: Worlds Apart


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553: How to Change Minds and Organizations with Jonah Berger

Get more fun, wins, meaning, and money from your job! With 25,000,000 downloads and mentions in The New York Times, Forbes, and Linkedin Learning. This show helps grow your skills and impact at any job that requires thinking and collaborating.  Each week, Pete interviews thought-leaders and results-getters to discover specific, actionable insights that boost work performance. Their stories and advice sharpen the universal skills to flourish at work. Boost your time/energy management, leadership, confidence, career opportunities, and fulfillment—while still getting home earlier. Try starting with episode 0: START HERE and listener favorite episodes we put at the beginning numbered: A, B, C, D, E, and F. (Subscribe and/or sort Old to New to find these starter episodes.) Welcome!

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Dr. Sam Rader discusses a fresh approach to identify and cure the unconscious patterns that keep us from living fully. 




— YOU’LL LEARN — 

1) The surprising origins of many work dysfunctions 

2) The 12 coping styles and their antidotes 

3) How to build your patience for annoying co-workers 




Subscribe or visit AwesomeAtYourJob.com/ep954 for clickable versions of the links below. 




— ABOUT SAM — 

Dr. Sam Rader is a former psychologist who took what she learned about childhood development, personality, and growth and turned it into a new quantum healing  modality called Source Code.

She is the author of SOURCE CODE, a forthcoming book about the 12 Coping Styles we adopt in childhood, which helped us then and hurt us now, and how we can heal. Dr. Sam believes that our early childhood experience writes a source code within us, which determines the rest of the way that our story unfolds. She helps people rewrite their code for a healthier, more beautiful life. 

• Instagram: @drsamrader 

• Website: DrSamRader.com 

• Quiz: https://learn.drsamrader.com/free-coping-styles-quiz-og 




— RESOURCES MENTIONED IN THE SHOW — 

• Book: "Can't Hurt Me: Master Your Mind and Defy the Odds" by David Goggins 

• Book: "The Gift" by Hafiz, translated by Daniel Ladinsky 

• Previous episode: 767: How to Build Tremendous Mental Strength with Amy Morin

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954: Rewriting Your Source Code: How to Identify and Cure the 12 Patterns Holding You Back with Dr. Sam Rader

Todd Davis shows how to fix strained relationships and shift conversations from difficult to productive. 




— YOU’LL LEARN — 

1) How to reduce the discomfort in difficult conversations 

2) The three steps to turn tension into progress 

3) How to recover from worst-case scenarios 




Subscribe or visit AwesomeAtYourJob.com/ep953 for clickable versions of the links below. 




— ABOUT TODD — 

Todd Davis is a senior consultant and thought leader at FranklinCovey, and has over 35 years of experience in human resources, talent development and executive recruiting. Todd has been with FranklinCovey for 28+ years and until recently, spent 18 of those years as Chief People Officer and Executive Vice President where he was responsible for the global talent development in over 40 offices reaching 160 countries. Additionally, he authored and co-authored best-selling books including Get Better: 15 Proven Practices to Build Effective Relationships at Work and Everyone Deserves A Great Manager. 

• Book: Get Better: 15 Proven Practices to Build Effective Relationships at Work 

• Course: Navigating Difficult Conversations: Turn Tension Into Progress 

• Website: FranklinCovey.com 




— RESOURCES MENTIONED IN THE SHOW — 

• Book: Linchpin: Are You Indispensable? by Seth Godin 

• Book: The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen Covey

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953: How to Transform Tension into Progress amid Tough Conversations with Todd Davis

Monica Parker discusses the surprising benefits of wonder—and shares easy ways to experience more of it in your life. 




— YOU’LL LEARN — 

1) How wonder helps us at work 

2) Easy ways to experience more wonder 

3) How society discourages wonder—and how to overcome that 




Subscribe or visit AwesomeAtYourJob.com/ep952 for clickable versions of the links below. 




— ABOUT MONICA — 

A world-renowned speaker, writer, and authority on the future of work, Monica Parker has spent decades helping people discover how to lead and live wonderfully. The founder of global human analytics and change consultancy HATCH, whose clients include blue-chip companies such as LinkedIn, Google, Prudential, and LEGO, Parker challenges corporate systems to advocate for more meaningful work lives. In addition to her extensive advocacy work, she has been an opera singer, a museum exhibition designer, and a homicide investigator defending death-row inmates. A lover of the arts, literature, and Mexican food, Parker and her family split their time between Atlanta, London, and Nice. Her wonderbringers include travel, fellowship with friends, and Trey Anastasio’s guitar.

• Book: "The Power of Wonder: The Extraordinary Emotion That Will Change the Way You Live, Learn, and Lead" 

• Website: Monica-Parker.com 




— RESOURCES MENTIONED IN THE SHOW — 

• Study: “A Wandering Mind is an Unhappy Mind” by Matthew Killingsworth and Daniel Gilbert 

• Book: “Adrift: Seventy-six Days Lost at Sea by Steve Callahan” 

• Book: "Bittersweet: How Sorrow and Longing Make Us Whole" by Susan Cain 

• Book: "Things Fall Apart" by Chinua Achebe 

• Past episode: 775: Susan Cain Uncovers the Surprising and Uplifting Power of Sorrow and Longing 

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952: How Wonder Eliminates Stress and Improves Wellbeing with Monica Parker

Chris Fenning shares how to master the first minute of conversation for clearer, more concise, and more persuasive communication. 




— YOU’LL LEARN — 

1) How to capture your audience’s attention in 15 seconds

2) Why meetings feel like a waste—and how to fix that 

3) The one question that’s ruining your reputation 




Subscribe or visit AwesomeAtYourJob.com/ep951 for clickable versions of the links below. 




— ABOUT CHRIS — 

Chris Fenning makes it easier for us to communicate at work. He helps experts talk to non-experts, teams talk to executives, and much more. Chris's practical methods are used in organizations like Google and NATO, and have appeared in the Harvard Business Review. He is also the author of multiple award-winning books on communication and training that have been translated into 16 languages. Find out how Chris can help you at www.chrisfenning.com 

• Book: "The First Minute: How to Start Conversations That Get Results (Business Communication Skills Books)" 

• LinkedIn: Chris Fenning 

• Website: ChrisFenning.com 




— RESOURCES MENTIONED IN THE SHOW — 

• Article: Egocentrism over e-mail: "Can we communicate as well as we think?" by Justin Kruger, Nicholas Epley, Jason Parker, and Zhi-Wen Ng 

• Book: "Thinking 101: How to Reason Better to Live Better" by Woo-kyoung Ahn

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951: The Three Sentences that Improve (almost) Every Conversation with Chris Fenning

Cal Newport shows how to achieve more by doing less. 




— YOU’LL LEARN — 

1) Why we’re measuring productivity all wrong 

2) The surprising math showing how doing less means achieving more 

3) The trick to eliminating tasks that don’t serve you 




Subscribe or visit AwesomeAtYourJob.com/ep950 for clickable versions of the links below. 




— ABOUT CAL — 

Cal Newport is a professor of computer science at Georgetown University and a founding member of the Center for Digital Ethics. In addition to his academic work, Newport is a New York Times bestselling author who writes for a general audience about the intersection of technology, productivity, and culture. He is also a contributor to The New Yorker and hosts the popular Deep Questions podcast. 

• Book: Deep Work: Rules for Focused Success in a Distracted World 

• Book: Slow Productivity: The Lost Art of Accomplishment Without Burnout 

• Book: So Good They Can't Ignore You: Why Skills Trump Passion in the Quest for Work You Love 




— RESOURCES MENTIONED IN THE SHOW — 

• Book: Born Standing Up: A Comic's Life by Steve Martin 

• Book: Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time by Brian Tracy 

• Book: Essentialism: The Disciplined Pursuit of Less by Greg McKeown 

• Book: Getting Things Done: The Art of Stress-Free Productivity by David Allen 

• Book: Range: Why Generalists Triumph in a Specialized World by David Epstein 

• Book: The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen Covey 

• Book: The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results by Gary Keller and Jay Papasan 

• Book: The Sabbath by Abraham Joshua Heschel 

• Book: The Sports Gene: Inside the Science of Extraordinary Athletic Performance by David Epstein 

• Past episode: 614: Making Smarter Decisions When You Can’t Know Everything with Annie Duke

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

553: How to Change Minds and Organizations with Jonah Berger

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