WeChat Official Accounts have two main types used for marketing: WeChat Subscription Accounts and WeChat Service Accounts. In this episode, we go through the differences between the two types of accounts, and the main reasons to pick one or the other for your brand.

How to choose between WeChat Subscription & Service accounts?

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Second and final part of our WeChat at Work series, where Andrew from Grata.co takes us on a deep dive of all the new updates to the "WeChat at Work" platform, formerly known as "WeChat Enterprise Accounts".

What is WeChat at Work? (Part 2)

Today, Andrew from Grata.co takes us on a deep dive of all the new updates to the "WeChat at Work" platform, formerly known as "WeChat Enterprise Accounts".

What is WeChat at Work?

I have long been a critic of WeChat mini-programs. In this podcast, I provide a more positive take on the future of WeChat mini-programs, and discuss a few successful case studies.

After all, maybe WeChat Mini-Programs aren't crap!

Today we welcome Elijah Whaley, CMO of the influencer platform PARKLU. Elijah shares with us about the cost of influencer marketing, strategies for brands to best leverage influencers and the future of the Key Opinion Leader space in China.

What is the Real Cost of Influencer Marketing in China?

WeChatrepreneur Mikey Chee shares his story building a simple, customer-focused business on WeChat, crossborder brand management for celebrities, storytelling, and how to migrate followers from Weibo to WeChat.

How to choose between WeChat Subscription & Service accounts?

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