On episode 9 of Let’s Talk MKTG, we discuss how to conduct market research for a small business. If you’re a business owner or looking to launch a business/product - this one is for you! Market Research is a vital pillar of marketing, it’s how you can learn directly from your target audience about their preferences, likes/dislikes and patterns. Listen through 4 quick, easy and cost effective steps to help you conduct market research to better understand your audience to curate your marketing and/or innovation strategies accordingly. Listen & learn! #LetsTalkMKTG