In this episode of Shopify Masters, you'll hear from Tyson Wilson of Shred Defender on how he built a completely new product category, educated his target demographic on the use case, and generated a need for Shed Defenders.

How To Create a Need and Justify Your Use Case

Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.

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How To Create a Need and Justify Your Use Case

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