With everything that’s happened in the world in the wake of COVID-19, a lot of us have gotten stuck in a rut and having our kids home all the time has taken a toll on our creative processes. However, to create sellable products, we have to find ways to jolt ourselves out of that foggy state of mind. How can we kickstart our creativity during this period? Is it even possible to run a business smoothly in-between home-schooling our children and keeping them entertained? While we have to give ourselves grace in this time, at the end of the day, we have businesses to run and things to do.  On this episode, we discuss how to create sellable products while we’re trapped in survival mode.    Having our kids around all the time can be very distracting. Try the 10-minute method: brainstorm for just 10 minutes at a time and see what sparks of creativity you get.  -Dana Malstaff    3 Things You'll Learn in this Episode  Stay creative by breaking brainstorming sessions up into 10-minute periods. A lot of us are struggling to get good quality sleep at the moment, but to be creative as possible, we have to make sure we’re getting enough rest. Take naps with the kids or download an app with sleep stories. Once we’ve created a product, it’s important we keep it as simple as possible. Now more than ever, people are easily overwhelmed and anything that seems complicated will struggle to sell.  

How to Create Sellable Products When You Have Kids Running Around

Welcome AMAZING BOSS MOM
We are so glad you found us because that means you have a burning desire to create something in this world...something that positively impacts people AND also makes you money.

You are in the right place.

Here at Boss Mom, we know all too well the challenges of raising babies and businesses at the same time and you need more than just great resources (which we have) you also need a strong support system (we have that too).

Just like all moms you need a simple business because life is complex and you should never have to apologize for having a sometimes unpredictable schedule. You can build a really successful (and profitable) business in 15 hours a week, you just have to know how (and we are going to show you).

We interview amazing ladies who share their struggles and successes as well as solo episodes where I guide you through our Nurture to Convert System designed to help Boss Moms raise their business and babies at the same time. 

I'm Dana Malstaff, founder and CEO of Boss Mom LLC, and I'll be your host.

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Marketing

Today’s rules of marketing force us in one direction: be everywhere, all the time, non-stop.   It’s all about more content, more entertainment, and of course - more virality. Here’s the problem for moms: this isn’t a sustainable version of marketing. It’s exhausting, guilt-inducing and unrealistic. Our life requirements don’t align with being online all the time, and we shouldn’t have to play by those rules to succeed.   No matter what: our children will always be the dominant priority in our lives. Why not set up our business with this in mind, instead of forcing ourselves to market the way everyone else does? Can we do marketing on our own terms and still have success?   We want to live in a world where moms don’t have to say yes to ridiculous unsustainable ways of marketing, starting now. In this episode, I talk about why moms can’t run their businesses the way everyone else does, and how to succeed on our own terms.   The rules of business and marketing aren’t realistic or sustainable for moms. We need to stop forcing ourselves to be successful in the same way as people who don't have our life requirements. -Dana Malstaff    3 Things You’ll Learn in This Episode   -How to create a legacy of loving what we do Our kids soak up everything we do. If running our businesses leaves us feeling guilty, drained, sad and unsuccessful, that’s what they’ll believe about work. How do we change that?   -Experts vs. content creators It often feels like if we’re not pointing, dancing or entertaining, we aren’t marketing. Could this viral, content creator approach actually be detrimental? Is there a better way?   -Productivity isn’t just about time Taking advice from people who don’t understand our lives is dangerous. How do we see time management, boundaries and priorities from our perspective as moms? 

Marketing Wasn't Meant For Moms...Until Now

As entrepreneurs, there’s a ton of pressure to commit to one thing and stick with it, no matter what. Even though we’re constantly evolving, switching things up makes us think we’re wishy-washy, indecisive and uncommitted. Does that mean we have to sell and say the same thing forever, even when it’s no longer in alignment with us?   Life's too short to stick with something that's not lighting us up just because we're scared of looking flaky. We shouldn’t be afraid of letting our businesses evolve like we do.   How do we make a big change without feeling guilty? How do we shamelessly move toward what makes sense for us and our businesses?   In this episode, speaker and bestselling author, Marki Lemons Ryhal shares real-life tricks to making big moves without second-guessing ourselves.   It's about being an active lifelong learner willing to implement changes and own who you are, whether it could be a mistake or not. -Marki Lemons Ryhal   3 Things You’ll Learn in This Episode   -Why saying "yes" to change can be your best move How can saying "yes" to change transform your life and propel you forward?   -Getting loud about what you love – why it matters Why does getting vocal about your passions attract the people and opportunities you truly want?   -Jumping on new chances – how it's done How can taking a leap into something new actually be the best way to grow and feel alive?   Guest Bio   Marki Lemons Ryhal is one of 100 speakers selected out of over 1,300 to speak at the REALTOR® Conference & Expo ten times (face-to-face and virtually) with high program evaluations and an INMAN Closing Keynote Speaker. She is a licensed Managing Broker, REALTOR®, avid volunteer, Major Investor, President's Circle, Federal Political Coordinator, Podcast Host of Drive with NAR & Social Selling Made Simple, 30 times published author, and 6X International Best-Selling Author. Marki Lemons-Ryhal is dedicated to all things real estate. With 30+ years of marketing and education experience, Marki has taught over 1,000,000 people (face-to-face and virtually) since 1993.   Be the first to see the future of real estate at https://www.markilemons.com/111-ai-prompts and stay ahead in the game!   Connect with Marki on LinkedIn - https://www.linkedin.com/in/markilemons  Follow Marki on Facebook (https://www.facebook.com/markilemons) and Instagram (https://www.instagram.com/markilemons

How to Be Cool with Changing Direction w/Marki Lemons Ryhal

So many women have juicy and purposeful potential inside them, but because they’re too depleted to see the possibilities, it never sees the light of day.   We tell ourselves that being moms is what’s holding us back. The truth is: not tapping into our potential has nothing to do with our kids, and everything to do with our own emotions.   When we operate from an agitated nervous system, urgency, overwhelm and exhaustion become the norm. When we step out of our spinning minds and shift into presence, the awesome things we’re pushing hard to have will just flow to us.   That way, we’ll never have to choose between the greatest gift in life, and our purpose and contribution to the world.   How do we repair our nervous systems so we can start operating from a place of calm and wholeness? Can we unearth our purpose by doing less?    In this episode, I’m joined by top ranked podcast host, 8 figure spiritual and business coach, and author of the upcoming book “Abundant Ever After”, Cathy Heller. She shares how moms can design lives filled with purpose, peace and presence.    When your nervous system is agitated, you will keep making lists, feeling depleted and doing everything for everyone. When you repair it, you can find peace, calm and start feeling a sense of wholeness. -Cathy Heller     3 Things You’ll Learn in This Episode   -Doing everything for everyone is selfish  Many women put too much on their plates because we think it’s generous and loving. Are we actually stealing something valuable from people when we do that?    -Don’t do more, be more  How do we stop being forceful and pushy about getting what we want and learn to let it flow to us effortlessly?    -What happens when our cups are filled  We often think pouring all our energy into our kids is the key to their happiness. Do they actually benefit more from us living in our purpose and feeling seen in our own right?    Guest Bio Cathy Heller is a top ranked podcast host of The Cathy Heller Podcast, a truth seeker, 8 figure spiritual and business coach, and author focused on helping women create a life of abundance, joy, and purpose. If you want to learn all the things about Cathy and hang out with her online, head to https://linktr.ee/cathyheller.

Cathy Heller: How to Shift From Pushiness Into Presence and Purpose

Visibility is crucial for business growth, getting new clients, and increasing sales. However, for many, especially women and mothers, being seen is a significant challenge. Beyond the realm of business, there's a deeper struggle: the quest for identity and purpose.   Balancing personal aspirations with societal expectations can be overwhelming. The fear of judgment often holds us back from our potential to be visible.   What mental barriers prevent us from putting ourselves out there? How do we reach a point where we are comfortable with being visible?   In this episode, CEO and owner of Hey Jessica, YouTuber and marketing strategist Jessica Stansberry joins me to talk about the journey to being visible for business, why being seen is a big deal for a lot of people and her encouraging experience with putting herself out there.   Our content is helpful in some way to someone all the time. -Jessica Stansberry   3 Things You’ll Learn in This Episode   -The evolution of YouTube How has the platform shifted since its launch?   -When we don’t love what we do What does putting things off or not giving them enough energy tell us?   -Audience affirmation Can our online audience affirm us?   Guest Bio Jessica Stansberry helps content creators and entrepreneurs use content to start, grow, and scale their businesses so that their content makes them money while they sleep. Jessica's YouTube channel, email list, and Instagram account are FULL of helpful nuggets to help content creators become CEOs. Visit https://heyjessica.com/  Find Jessica’s newest course here (YouTube Sales Accelerator) heyjessica.com/youtubesalesaccelerator  Digi Product School http://heyjessica.com/digiproductschool  YouTube: www.youtube.com/jessicastansberry  Facebook: www.facebook.com/heyjessicallc  TikTok: www.heyjessica.com/tiktok

Go From Invisible To Invincible: How To Embrace Visibility in Your Business w/Jessica Stansberry

Navigating the rollercoaster of entrepreneurship, particularly for Boss Moms, involves constant shifts, uncertainties, and tough decisions. One of the most daunting challenges is the pivot – transitioning from a known, successful path to something uncertain.   It's not just about the business; it's about the emotional turmoil that comes with it. Doubts creep in - Will the change be worth it? What if it fails?   Contrary to popular belief, us moms don’t have it all figured out so where do we go from here? How do we overcome the fears that come with a pivot in business?   In this episode, founder of Mother Like a Boss Kendra Hennessy joins me to talk about the emotional components of pivoting when owning a business, the ups and downs in entrepreneurship and how she took her in person business to the online world.   It feels really scary to leave something behind that is successful for something that is unknown. -Kendra Hennessy   3 Things You’ll Learn in This Episode   -Is change necessary? How do we ‘shed our skin’ to step into a new phase of who we are and what we want to become.   -The explanations behind our reasoning Why don’t we have to justify our reasoning to those around us?   -Letting go and moving on Is it okay to grieve a part of our life that may be over? How do we move on?   Guest Bio Kendra Hennessy is the founder of Mother Like a Boss where her mission is to make house cleaning more doable for regular moms so you spend less time tidying your space and more time enjoying your life. Just Clean It 365 guide is 52 weeks of done-for-you cleaning routines that fit your life and take the trial & error out of daily tidying, even if you struggle to stay consistent or hate to clean. Visit https://www.kendrahennessy.com/  Visit http://www.motherlikeaboss.com/guide  Find Kendra on Instragram @motherlikeaboss Find Kendra on TikTok @themotherlikeaboss Listen to the podcast here https://www.kendrahennessy.com/podcast

How to Create Sellable Products When You Have Kids Running Around

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