How to Effectively Scale your Marketing Agency

In this episode of the Process Breakdown Podcast we interview Gray MacKenzie, the founder of ZenPilot, an agency that helps digital agencies find the structure and the process needed for them to operate, scale, and grow effectively.

Gray shares practical insights on how you can structure your digital agency to produce results consistently, and how to develop a process that would help you improve the quality, consistency, or efficiency of your client services delivery and agency operations.

He shares tips on the major process-inclined pain points, biggest mistakes, and how to go about solving them.

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Key Resource List:

* ZenPilot.com* GuavaBox.com

Show Notes:

0:05 – Podcast intro

0:41 – Dr. Weisz shares the best solution for documenting standard operating procedures, Sweet Process, highlighting a 14-day free trial.

1:35 – The guest speaker, Gray MacKenzie, is introduced.

2:10 – The guest talks about how he and his business partner, Andrew Dymski, started their digital agency, GuavaBox.

3:57 – Mr. MacKenzie talks about the biggest mistakes they made when they first started their agency.

6:50 – The guest speaker shares ways you can set up a process that would help strengthen the delivery of your service as a service-based company.

7:45 – The speaker shares a story of how they worked with a web agency to help strengthen their deliverables and make the quality of their work standard despite the designer or developer working on it.

8:48 – Mr. MacKenzie talks on how to optimize your processes as an agency to get better results when working with varying client’s needs.

10:15 – The speaker gives more advice on creating processes as an agency.

11:07 – The guest speaks on the challenges he faced with setting pricing when he first started his agency and how he resolved it.

12:08 – The guest gives advice on the questions every agency should ask themselves during the sales process that would help with systemization.

13:05 – Mr. MacKenzie speaks on which is better: having a game plan or using direct sales when trying to acquire customers.

14:44 – The guest speaker talks about when an agency should use dire sales for client acquisition.

18:20 – Mr. MacKenzie shares some of the tools companies should be using for task management during their onboarding process.

21:55 – Mr. MacKenzie shares some of the tools for his agency.

23:33 – The guest speaker shares his thoughts on call tracking tools like gong.io.

24:40 – Mr.