Deirdre  is a communications strategist that has been in PR and marketing for 25+ years helping senior executives in mid-size to large organizations communicate to their stakeholders.

 

She is also an author and her recent book entitled: Answers for Modern Communicators: A Guide to Effective Business Communication 

 

During the show, we discuss:

 

● What Public Relations is

● How has communications/PR changed

● The importance of PR in business

● How PR and Social Media go together

● How to create meaningful connections

● The challenges in creating connections

● Why do companies need to control or manage information dissemination to the public

 

Show resources:

https://www.deirdrebreakenridge.com/

https://www.linkedin.com/in/deirdrebreakenridge/