Takeaways: 

3:40  People can do what you do, but nobody has your story

5:10  How to build the best story of yourself

11:35  How do you tell stories as a salon owner

14:30  HERO Story telling (Heart, Education, Results, Origin)

17:45  Journaling some of your memories because of that story

 21:45  Conflict and desire in your story

Quotes: 

4:00  Your story is like your fingerprint (James)

13:45  People are paying for your perspective on things (James)

21:20  The story will make the sale so it doesn’t sound forced (Jason)

28:00  Here’s ‘what is’, here’s ‘what could be’ (James)

Links Mentioned: 

High Performance Salon Academy : https://highperformancesalon.com/

Instagram: @jamescooperfilms