Charles Alexander is a video content creator and owner of Your Charles Alexander, a company that focuses on video marketing services. They offer explainer videos for those working in finance, insurance, and those in an advisory role. Charles is known as an expert when it comes to social media marketing, email marketing, and business development. He is also appointed Director of the Tennessee Small Business Development Center.

 

Charles joins me to discuss the impact video has brought to lead generation and marketing. He describes his journey and how he became a full-time video content creator and explains how critical video marketing has become since websites became a mainstay of any brand and company. Charles also shares his thoughts on automation and outsourcing as well as advice on how to make the best videos - especially the first one.

 

 

"There's never a perfect way to get started than just to get going."- Charles Alexander

 

 

 

This week on Adjuster Talk:

 

• Charles' experience as a small business coach and explainer video creator.
• Why many businesses fail and close after the first five years.
• Why hard work alone is no longer viable if you're chasing success.
• Marketing techniques, websites, and the type of video you should publish.
• His thoughts on outsourcing and the automation he's applied in his business.
• Why video is like exercise equipment.
• Charles' advice on getting started with making video.

 

 

Resources Mentioned:

 

• Vyond
• Deep Work by Cal Newport

 

 

Connect with Charles Alexander:

 

• Your Charles Alexander
• LinkedIn

 

 

 

 

Connect. Share. Inspire.

 

Thanks for tuning in to the Adjuster Talk podcast with your host, Jason Heenan! If you enjoyed today’s episode, please head over to iTunes to subscribe to the show and leave an honest review. You can also connect with us on Facebook, Twitter, Instagram, LinkedIn, and YouTube.

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