As a podcaster, if you fully understand your listeners, you can produce better and more valuable content for them. Charts, Analytics and Consumption Data are all key ways you can develop a deeper understanding of your listeners and enable you to make data-driven, educated decisions regarding your podcast.  

Join Thom and Kane in this episode to find out more about the technical background to podcasting and how gaining a true understanding of this can be invaluable in creating a podcast that is worthwhile, charts highly and stands the test of time.

KEY TAKEAWAYS

• When you are setting up your podcast you must pick both a category and subcategory. The Apple Podcast App has a very dominant position in podcasting so most other podcast apps have taken cues from the way they have set up categories. It’s important spend time analysing the right category as this will affect where and how you chart.
• In any sub category, you are probably not competing with more than a few hundred people and even those people are probably not taking podcasting seriously. You can have the ability to really dominate your subcategory in terms of charting.
• Having a co-ordinated plan when you launch your podcast and when each episode is released, means you can ensure your downloads/subscribers happen in a shorter time frame as this will help you chart higher. You want to push all your downloads to the smallest window possible to give yourself the best chance to chart.
• Figure out who your ideal listener is and find them. If you can offer something to them to channel them to review, download and subscribe when you launch your podcast this will aid you in charting, especially if you chose a less competitive category/subcategory. You can then use charting to prove your success and help you land better guests for future episodes.
• You aren’t a slave to an algorithm in podcasting, it is completely designed to get you into the charts.
• A subscriber/follow is someone who has gone to your show and effectively turned on notifications to be told when you upload new episodes and it also shows you in their personal feed.
• Consumption data allows you to make educated data driven decisions on formatting, content and gives an in-depth understanding on who and how listeners are consuming your podcast.

BEST MOMENTS

“In any given subcategory, you’re probably only competing with a few dozen to a few hundred people realistically to be able to chart”

“You want to push all your downloads to the smallest window possible to give yourself the best chance to chart”

“Even a small indie podcast can chart really well because of how the charts are set up”

“You can’t assume one size fits all will work for you, for your content and for your audience”

“It will serve you better if you have shorter episodes”

“Understanding your analytics is vital so that you do create the content that is worthwhile”

VALUABLE RESOURCES

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https://chartable.com

ABOUT THE HOSTS

Kane Baron, Thom Luter & Aaron Nelson manage over 100 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand & more. 
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 7 years.

CONTACT METHOD

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