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In this episode, Toby, FMA's paid ads manager, shares his secrets for mastering Meta ads in 2025. Managing £2 million in ad spend annually and strategising for over 400 clients, Toby knows what works. From perfecting your front-end offers to nurturing leads and boosting sales skills, we'll uncover the strategies that can transform your ad performance and increase your ROI. Whether you're a gym owner or online coach, these actionable tips will change how you approach paid ads forever.

Key Highlights:

• Why higher prices drive better ad performance.

• The difference between warm leads and Meta leads.

• The sales skills you can't afford to ignore.

• How to interpret key metrics in your ad dashboard.

• Create a marketing calendar that keeps leads flowing.

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