Has your business been quiet? Not hearing from your ideal audience the way you'd like to?  Tune in as I walk you through ways to connect with your ideal audience and increase engagement.  Are you using hashtags strategically? How are your calls to action?  We dive into both and so much more during this workshop session.    Learn More About The 1:1 6 Month Coaching Program Join the Female Entrepreneur Insider Connect with me on Clubhouse: @therobyngraham

How to Go From Crickets to Traction and Kickstart Your Engagement!

Welcome to The Robyn Graham Show!

The Go-To podcast for small business owners and entrepreneurs who want to grow and scale their businesses and achieve success without social media. 

Social media can result in comparison, doubt, and imposter syndrome that will ultimately hold you back from achieving your goals and dreams and the purpose God has called you to. And you don't need it to achieve sustainable success. There are myriad marketing strategies you can adopt to reach your soulmate clients and create opportunities for limitless earning potential.

Hey friend! I'm Robyn Graham, a former pharmacist turned business growth strategist and coach specializing in growing successful businesses without social media. I love to share everything I’ve learned in my 23 plus years of experience as a business owner. 

I’m also the author of "You, Me, and Anxiety". 

If you want to follow your God-led calling and uncover joy, purpose, and passion in your life and business while having an impact, making money, and bringing glory to God in the process, you’re in the right place.

I’m creative, strategic, and techie all rolled into one. If you can’t figure out what’s holding you back in your business, chances are we’ll figure it out for you. Each week I and my guests will teach on how to grow your business without social media in addition to various strategies that you can employ to do so, like:

- marketing 
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- Personal branding 
- PR 
- Email marketing 
- Sales
- Tech, tools, systems, processes, and automation - the behind-the-scenes stuff you need to simplify in order to grow and scale, and retain clients
- and Mindset and mental health too

Listen each week to get the best advice to help you create the life and business of your dreams. . . while staying aligned with your values and faith in Jesus, so that you can build a solid foundation, fulfill your purpose, and help create a ripple effect of good in the world. 

If you're tired of overthinking, spinning in circles, and doing "all the things" with minimal results, great! Because I'm all about simplicity, ease, and grace.

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Stop trading time for money. That is a mindset of lack, and God didn't create you for lack; He created you for an abundant life in Him. How can you develop an abundance mindset? The transformation from a lack mindset to an abundance mindset begins with Scripture. It's also important to recognize that trading time for money as an entrepreneur is not an abundance mindset. The Bible tells us we have an abundance. It all began when God created the world. He made it plentiful, beautiful, and perfect. Then, He created Adam and Eve. And the world was still perfect—until. . . Satan distracted Eve. The Garden of Eden was abundant in everything Adam and Eve needed to live. According to the free dictionary, the name Eden means a delightful place, a paradise. In addition, it is a state of innocence, bliss, or ultimate happiness. God created Eden as the perfect place for Adam and Eve to live abundantly. In Genesis 2:16, God told Adam, “You may freely eat the fruit of every tree in the garden, and in verse 17, the exception was given. He was not to eat from the tree of the knowledge of good and evil." Eat freely from every tree except one. Instead of seeing the abundance she had, Eve let Satan convince her she was living in lack because of the one tree she was told she couldn't eat from. How often do we follow Eve's example and focus on what we don't have instead of the abundance God has given us? Satan distracted Eve. And he distracts us today, too. Think about how often you think of what you don't have instead of what you do. Many of us complain about not having enough time. Eve had everything she needed, but the devil made her doubt that she had enough because she didn't have what the Tree of Knowledge could give her. We do the same thing when we have a scarcity mindset about time, resources, knowledge, or talents. Putting a dollar sign on our time and trading time for money is an example of seeing time as limited instead of seeing the value our gifts and knowledge allow us to provide for others and be more responsible with our time. What does Scripture say about an abundance mindset? Read the full show notes and access all links.   

God wants you to have an abundance mindset

Your personal brand is the foundation of your business. As such, it is how you control the perception others have of you. Therefore, your style is part of your personal brand strategy. There are many facets to your personal brand and the perception others have of you. When creating a personal brand strategy, your style must be a consideration. Whether in corporate or as an entrepreneur, your style influences what people think of you as a personal brand. Yoru personal brand strategy will help you differentiate yourself from others in your area of expertise. Your style, the clothes you wear and how you wear them, helps differentiate you. When you look good you feel better It can be said that when you look good you feel good and vice versa, when you feel good you look good. It takes discipline to care for yourself. But when you do, people notice compliment you and you will feel more confident. Confidence and image are internal and external. When you put effort in, and feel like you have nailed your brand image, people give positive feedback, and you feel more confident. This becomes a cycle and influences many aspects of your life. Your style is part of your personal brand strategy. You must dress for success, not matter your body type. Once you know the styles and silhouettes that fit your body well, it makes choosing clothes easier. As women, your body shape changes over time. Stop judging your body shape that you have today and learn how to dress for it. It is confidence boosting to know that your outfit is going to flatter your body and help you look great. When you know what fits well and looks great, you can focus less time and energy on selecting outfits and more energy on having an impact with your clients. You are not an apple or a pear and there is nothing wrong with your body. Instead of focusing what you’d like to change, learn to dress for your body so that you start your day with confidence and feeling ready to accomplish what’s before you. What’s your favorite feature? Accentuate it! Select your favorite feature and come up with ways to accentuate that feature as you dress for your personal brand. Dressing yourself this way, you will notice how great this feature looks and give you more confidence and you will feel freer. It is important to talk to yourself with kindness, being gentle with your body, instead of focusing on what others have said to you in the past. Focusing on your best feature will help initiate more positive self-talk. Read the full show notes and access additional links. Website for Angela Foster. Download the free eBook,  5 Crucial Strategies To Start And Grow Your Business For Sustainable Success Without Social Media.

Your personal brand strategy includes your style to differentiate you

There's a lot of noise about making six, seven, or eight figures. And if you don't, does that mean you aren't successful? Does the amount you make alter your identity as a successful business owner? If the business world has made you feel less than adequate, I want you to stop for a second and consider this question: What does the Bible say about your identity? Your worth is not tied to your business. It is easy to link your worth to your business's success. When things are going well, and clients and revenue are flowing in steadily, you may feel confident and worthy of success. But what happens when clients and revenue are only trickling in or not coming in? Do you continue to feel confident and worthy of success? Or do you begin to doubt your worth as a health coach, life coach, healthcare provider, writer, creative, or whatever niche your business falls into? Satan uses doubt to distract you. God may plan to slow things down and refocus your efforts, redirect you, or intentionally give you time to rest or evaluate your business. But Satan takes advantage of this time and needles you and creates chaos in your mind, heart, and soul. You most likely will begin to ask many what-if questions: what if this isn't my purpose? Am I on the wrong path? What if things don't turn around? Where will the next client come from? What if, what if, what if? When this happens, there's only one thing to do. Go to Scripture and discover the answer to the ultimate question: What does the Bible say about your identity? I need to do this, too. We all do. Because we are all, at one time or another, distracted by Satan and his antics. However, we do not have to succumb to him and his deception because we can look directly at Scripture to understand what God says about our identity. And what He says is beautiful. Be assured through what the Bible says about your identity. The Bible also assures us that we are free from darkness, as found in Isaiah 61:1. And John tells us in John 17:15 that we are protected from the evil one. Similarly, in Romans 5:1 Paul reminds us that we are justified by faith. Likewise, in Hebrews 13:5, we are told we are not forsaken. So, what does the Bible say about your identity? Your worth is not tied to your revenue. The amount of money you make as a business owner, the mistakes you make, and the number of clients you have do not define you. Your identity is not defined by dollar signs or what others say about you but by what Christ says about you.   For more Bible verses related to entrepreneurship, download the free eBook, 37 Bible Verses Every Entrepreneur Should Reflect On And Live By.    Read the full show notes and access all links. 

What does the Bible say about your identity? Hint - it's not in your revenue. - Friday Faith Foundations Episode

Anxiety . . .    It doesn't have to hold you back. Or cause your life to feel like complete chaos.    Listen to my interview with Jami Deluca on the Keep 'Em Healthy Podcast and learn how to recognize it and create strategies to help you navigate it proactively so that you can live a joyful, purposeful, peaceful life.     Access Jami's show.    Download the free eBook,  5 Crucial Strategies to Start and Grow Your Business for Sustainable Success Without Social Media.    Buy You, Me, and Anxiety: Take Action Over Anxiety to Enjoy Being You    Parent edition    Teen edition 

How to navigate anxiety for yourself and/or your child

To attract more clients, you must tell the world about your work and the results you help your clients achieve. But how? The answer? Learn how to write a good case study. Writing a good case study can improve your marketing strategy because readers will understand how you help your clients achieve the desired results. Why must you write a good case study to improve your marketing strategy and attract more clients? Case studies encapsulate SEO. They are proof of your work, share stories, and help people see the results you achieve for your clients. Stories are what build an emotional connection with your audience or community. Case studies fit the top and bottom of your funnel. They can help you get more visibility online, and by telling a story, you bring results alive and help people see why they should hire you. Weave a story around the client and include testimonial quotes throughout the case study. The story begins with where the person was before getting the help they needed and ends with the results the person achieved. Use case studies to showcase what it’s like to work with you. How do you write a good case study to improve your marketing strategy? Case studies can be in multiple formats. Brittany recommends her PET formula. P—problem—where they were stuck before, what help they wanted, and what support they needed. Where were they before they met you? What made them hire you? E—experience—What was it like during their time working with you? What did they like about working with you? This section can highlight a part of your business that doesn’t necessarily get much attention. T—Transformation—What wins have they had because they worked with you, and what are the internal and external transformations? Internally, how have they changed? Do they have more clarity and confidence? What was the emotional journey that took place? What external results did they achieve? Such as analytics, number of clients, ranking on Google, etc. There is something to show, numbers or data to demonstrate results. Emotional transformation is the most important because people will relate to the emotional aspect. Where do you put your case study on your website? There are two options. You can use a case study as a hidden web page or a blog page. To view a hidden page, someone must have a link where a blog post may be published, and anyone who scrolls through your website can easily find it. Hidden means that your site doesn’t have a menu item for case studies. But the key is to have them on your site and then repurpose the content to drive traffic to them on your site. Optimize your page for SEO so that Google and potential clients can find the page. Read the full show notes and access all links.  Want to learn more about writing with SEO so that you can get found by your soulmate client? Download the free video - Intro to SEO for Entrepreneurs.  Website for Britany Herzberg The Basic B Podcast The Profitable Case Study Roadmap      

How to Go From Crickets to Traction and Kickstart Your Engagement!

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