Welcome back to another episode of the WILD & WILD Podcast with your host, April Wild.

In this week’s episode, April is joined by the incredible Vicky Owens, Forbes business writer, virality strategist and Gen Z CEO of Socially Speaking Media. Vicky opens up about the realities of being a young leader, the challenges she has faced and how she confidently manages and motivates her team.

She shares the story of how she built both her business and her personal brand, including the moment she boldly reached out to Netflix because of her resemblance to Emily in Paris. This strategic move led to her promoting the series on TikTok and soon after being approached by major global brands who wanted her expertise in going viral.

Drawing on her extensive research and experience, Vicky reveals the formula behind virality, audience loyalty and social media growth. She breaks down her top insights into the digital landscape and explains how anyone can create content that resonates, spreads and converts.

The conversation also dives into the courage required to be disliked and the danger of trying to be “too nice” in business. Vicky shares a personal story about being publicly trolled by a fellow business owner she knew and how rising above negativity is often part of becoming successful.

From overcoming bullying in school to speaking confidently on stages, Vicky’s journey is both inspiring and empowering. She also offers practical tips for public speaking and building a powerful personal presence.

This episode is perfect for aspiring entrepreneurs, content creators and anyone looking to grow their confidence, influence and online impact.

Produced by TAEPodcast - www.taepodcast.co.uk