The Written Word Podcast

How to Grow Your Author Platform: The Power of Building an Email List


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Email marketing isn’t dead - in fact, it might just be your most valuable tool as an indie author. In this episode, Ricci and Ferol break down why building and nurturing your email list is still one of the smartest and most effective ways to connect with readers and sell more books.

You’ll Learn:

  • Why email offers a stronger ROI than social or paid ads
  • The difference between “owned” and “rented” marketing channels
  • What makes email more personal and reliable than other platforms
  • How to get started with email marketing (and what to say in your emails)
  • Tips for building a list of readers who actually want to hear from you


For more tips, tools, and strategies to grow your author career, visit writtenwordmedia.com.

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The Written Word Podcast is produced by Walk West.
© 2025 Written Word Media, Inc. All rights reserved.

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The Written Word PodcastBy Written Word Media