I had the pleasure of interviewing Ashley Tapley, an interior designer, color consultant, and Santa Cruz home stager who recently staged a beach house for $305,000 over asking! Ashley is passionate about home remodeling and decorating, which inspired her to launch House Candy Home Staging two years ago.  Ashley is incredibly transparent and generous in this conversation, taking us behind the scenes on her home staging business journey so far, how networking with other real estate agents has opened doors for her, and how she strives to think bigger, beyond just home staging, to create more opportunities with existing clients. We also talk about pricing, the benefits of batching and building marketing systems, and the importance of valuing your services and your self-worth so you can feel confident when speaking with a potential client.

How to Grow Your New Home Staging Business with Home Stager Ashley Tapley (THHS 120)

Welcome to The Home Staging Show! This is a podcast about all things home staging, real estate, selling a house and creating a beautiful home to live or to sell. You can find out more about the show at staged4more.com/podcast.

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This week, we dive into an overlapping space within the Home Staging and Real Estate industry: Running a business with and alongside your spouse. I sit down with my guest, Daniel Coffman, co-owner of Staged Spaces, an educator and speaker within the staging community, to discuss the relationship dynamics of running a business — and raising a family — together, with your partner.  Originally from the Midwest and currently based in Los Angeles, CA, Daniel has specialized in the Home Design and Real Estate industry for nearly a decade. Even further, Daniel is known for his creative collaboration efforts and ability to ensure both he and his work are noticed and remembered. We discuss how and why Daniel entered the Home Staging and Real Estate industry, and the responsibilities he and his partner, Jacyn, each have within their company, Staged Spaces. Daniel also shares tips and techniques on how they maintain effective communication, strategies for managing their personal and professional lives, and how their children respond to the social media aspect of a home staging business.  Love what Daniel has to say? Be sure to check out Daniel’s past Staging Community Talk about staging workflow on Episode #150 of The Home Staging Show. 

Running A Home Staging Business Alongside Your Spouse with Home Stager Daniel Coffman

Welcome back to The Home Staging Show, where we bring you the latest insights and tips on all things home staging. In today's episode, we have home stager Aileen Crapps, who specializes in staging mobile homes. She shares her expertise on how she transforms these properties into irresistible spaces that attract buyers. From considering the surrounding amenities to incorporating decor specific to her real estate market, Aileen knows all the tricks of the trade. Additionally, she offers her advice on networking with real estate associations and investors. We also dive into the world of mobile homes, debunking misconceptions and discovering the advantages of these housing options. Join us as we explore Aileen’s approach to creating stunning mobile home interiors and learn how to navigate the challenges of real estate investment. Let's get started with this episode of The Home Staging Show!

Staging Mobile Homes with Home Stager Aileen Crapps

This week, I sit down with Helen Bartlett, a national award-winning home stager and home stylist, founder of Refined Interior Staging Solutions, and co-author of  Home Staging: The Power That Sells Real Estate, about the process of staging model homes. In this conversation, we discuss the difference between a model and a regular residential home, how to pivot to meet expectations, and Helen illustrates the process of collaborating with builders (including its challenges!) to personalize the design experience and build trust. Lastly, Helen shares some amazing advice for future model home stagers — tune in to the full episode to hear her advice in detail! Topics Covered:   How Helen unexpectedly began staging model homes    How a model home differs from a residential home    The collaborative process of working with builders throughout the design process    The risk model staging homes run into around damaged, dirty, or stolen items    The importance of quality, elevated items in a model home    Helen’s approach to trend forecasting and how she incorporates the target demographic into the staging process    The power of sharing leads and strengthening trust with everyone involved    Advice for future model home stagers    

Secrets of Successful Model Home Staging: Expert Tips from Helen Bartlett

Welcome to The Home Staging Show podcast, where we deep dive into the world of home staging and how to build a viable home staging business. In this episode, Cindy recaps the recent StagerCon 2023 conference, which focused on building multiple streams of income for home stagers. One of the big takeaways from this year’s conference is the importance of intentional business design. This strategic approach gives you the flexibility to select the tools and strategies that align perfectly with your goals and visions of your home staging business. Even among the six active stagers and speakers this year, we can already see a wide range of home staging business models and philosophies. We think it clearly shows that it is possible to design and build the home staging business you want, as long as you have a clear vision of what you want and develop staging services and strategies that seamlessly fit your staging business. From consultations and turnkey home design to short-term rental design and the emerging trend of midterm rental design, we also took a look at staging services that you can explore and consider adding to your home staging business. We also touch on the power of affiliate programs and the benefits of charging your worth for your expertise. Whether you prefer slow growth or scaling big, managing your cash flow and aligning your business goals with your desired lifestyle are key factors to consider. If you’re interested in learning more about these topics, catch up on StagerCon 2023 with our Replay Pass! Simply go to www.stagercon.com for more information.

Growing Your Staging Business: Insights from StagerCon 2023

Transforming your money mindset for success is a crucial aspect of achieving financial stability and business growth. In this podcast episode, Dr. Amanda, also known as the money healer, shares her expertise in helping entrepreneurs master their money mindset and manifest easier money in their businesses. She emphasizes the importance of understanding and addressing the various emotions and beliefs associated with money. One of the key takeaways from the podcast is the concept of radical responsibility. In the episode, Dr. Amanda also dives into recognizing and reframing our beliefs and thoughts around money and consequently becoming aware of our negative thought patterns and replacing them with positive ones. The podcast also addresses the common blocks and self-sabotaging behaviors that can hinder our financial success. To overcome these blocks, Dr. Amanda provides a three-step formula to reprogram our subconscious mind and create new, empowering beliefs. Transforming your money mindset for success is a vital aspect of achieving financial stability and business growth. Dr. Amanda's insights and experiences serve as a valuable guide for home stagers looking to master their money mindset and manifest easier money in their businesses.

How to Grow Your New Home Staging Business with Home Stager Ashley Tapley (THHS 120)

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