How To Handle Refunds & Quick Update on WPcast – WPCAST038

In this episode, we we answer a listener question about refunds and discuss the future of WPcast.

The Changelog

* Zapier t-shirts received, pictures on Twitter:

* David: Easy Pricing Tables 2.0 is now out

* Doug: returning to the US for a while

The Core

Listener Question: How To Handle Refunds for a Premium WordPress Plugin

Part 1: “In your business, how do you handle customers who take a few hours of your (of your assistants) time and then ask for a refund?”

* Support should be built into the price of the plugin

* Sometimes you need to write it off as the cost of doing business

* Some people will be a lot of trouble, but most people will probably never require support

* Consider refunding people if they seem like they will require a lot of support work

* See Episode 36 with Brad Touesnard

Part 2: “I am thinking I am going to separate the plugin from the support, so two products. The support will be optional. This way for people who don’t need support, I can offer a lower price. For those who do, and eventually need a refund. I still make money off the time spent on them, because support will not be refundable, only the plugin.”

* We don’t think this is a good idea – everyone expects at least a certain level of basic support

* Consider adding a priority support option like Easy Digital Downloads

WPcast Update

* We might go a while between episodes, since we won’t be publishing on a weekly schedule anymore

* Stay in touch – subscribe on iTunes

* Sign up for our list – we’ll be mailing the list when we post new episodes

* We’re looking for more listener questions and episode ideas

* We’ll continue to bring in interesting guests

* We’ll be doing quarterly reports on how we’re doing with our goals for 2015