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In episode 202 of Beyond The Story, Sebastian Rusk welcomes Steve Rosenbaum, founder of Flawless Follow-Up, who emphasizes the role of technology in selling and how it has advanced over the years. They delve into the topic of customer retention and its impact on profitability and highlight the importance of building relationships and the value of unique experiences.

Join Sebastian Rusk and Steve Rosenbaum for valuable insights on maximizing business potential through effective follow-up strategies.

TIMESTAMPS

[00:05:11] Customer Retention and Profitability.

[00:09:43] Discovering Hidden Customer Data.

[00:12:27] Flawless Followup.

[00:14:13] Customer Retention VS. New Acquisition.

In this episode, Sebastian Rusk and Steve Rosenbaum discuss how technology has significantly advanced over the past four decades, greatly benefiting business owners. They highlight their consistent use of technology to increase sales, noting that it has improved the sales process in terms of efficiency, cost-effectiveness, and reliability. 

Furthermore, Sebastian and Steve highlight the significance of customer retention in comparison to new customer acquisition. While businesses often invest in advertising, lead generation, SEO, and social media to attract new customers, they emphasize that bringing back past customers is easier and faster. Therefore, prioritizing customer retention can yield better, quicker, and more cost-effective results for businesses.

QUOTES:

• "If you got to work, that's the way to work." - Sebastian Rusk
• “When you follow up with your customers, you have a huge advantage because they already know and trust you. You already have top of mind presence, and so you're going to be at the right place at the right time with the right message, as long as you follow up.” - Steve Rosenbaum
• “Sales is a process. It's not just about, talking good. It's not about selling ice to the Eskimos. It's a process.” - Steve Rosenbaum
• “I learned that you could use that technology to make your process better, faster, cheaper, more reliable. And I've always leveraged technology to sell more stuff. And that's what I'm still doing four decades later. Technology just has advanced a whole lot since then.” - Steve Rosenbaum
• "Past customers that come back to buy again, not only do they buy quicker and faster, but they spend more money with you." - Steve Rosenbaum
• “When you say win back campaign, that's essentially winning back past customers and people that are on your list in your database.” - Sebastian Rusk

SOCIAL MEDIA LINKS

Sebastian Rusk

Instagram: https://www.instagram.com/beyondthestorypodcast/

Facebook: https://www.facebook.com/BeyondTheStoryPodcast/

LinkedIn: https://www.linkedin.com/in/sebastianrusk/

Steve Rosenbaum

Facebook: https://www.facebook.com/steverosenbaum/

LinkedIn: https://www.linkedin.com/in/kingoffollowup/

WEBSITE

Beyond The Story Podcast: https://www.beyondthestorypodcast.com/

Flawless Followup: https://flawlessfollowup.com/

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