Dive into the world of e-commerce as we explore the game-changing intricacies of dropship versus digital marketplace models. Our expert guest, Mirakl's CRO Alex Hase, breaks down the crucial differences and synergies between these retail approaches.

Key moments:

0:30 - Defining dropship vs. marketplace platforms

1:30 - The power of seller-set pricing in marketplaces

2:54 - Why retailers should consider both dropship and marketplace options

4:30 - Debunking the myth: Does marketplace expansion hurt first-party inventory?

5:39 - The surprising truth about marketplace attachment rates to 1P products

Discover how these strategies impact inventory management, pricing, and customer lifetime value. Learn about leveraging third-party sellers, expanding product assortment, and boosting SEO and conversion rates. Whether you're a seasoned retailer or e-commerce newcomer, this episode is packed with insights to help you navigate the evolving landscape of online retail.

#ecommerce #digitalmarketplace #retailstrategy #dropshipping

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