343: How to Lower Your Cost per Conversion - Part 2: Conversions

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Chris Schaeffer - https://www.chrisschaeffer.com/

Jason Rothman - https://rothmanppc.com/ Show Notes:

In our last episode, we talked about how to lower your cost per click to lower your cost per conversion. This week we're discussing different methods to increase your conversion rate to lower your cost per conversion.

(6:05) Intro to topic

(9:49) Add negative keywords

(17:19) Find better keywords

(22:34) Secondary Targeting

(33:14) Improve your landing page

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