Your customer is looking for you. Are you making it easy for them to find you? Welcome to SEO. Fortunately to get started with Search engine optimization for your podcast does not require advanced degrees or high ticket certifications. There are some basics you can do that can help your podcast pop up when your customers look for you.

In this episode, we cover:

• How customers are looking for you
• How to create content your customers are looking for
• What terms you should focus on

Links mentioned in this episode:

• Podcast Statistics and Data [August 2022] - These are the latest stats around podcasting. My original question was "Podcast Subscriber Habits". What this revealed is that people listen to, on average, 6 podcasts. This is very telling.

Show Notes:

Podcasters should be using SEO when they not only create content but optimize it. With 30% of podcast listeners using search engines to find podcasts to listen to, this is a perfecta we can't ignore. Only 17% use social media.

The key point: use the same questions or search terms that your ideal customer avatar is using.

This is how you grow your audience.

It is not about guessing. It is using Google to find the questions, the vocabulary people are using when looking for your solution.

From there, it comes down to creating content that answers those questions.

SEO is a long game. There's no way to rank #1 for keywords within a week or two. But it is a process. One that promises to pay off in spades if you continually work at it.