Showmakers: your guide to brand podcasting

How to Make Storytelling a Habit


Listen Later

How to Make Storytelling a Habit: Enhancing Your Podcast Consistently


In the final episode of Showmakers' five-part miniseries on storytelling, Ed Barker from Studio 1878 explores the importance of making storytelling a consistent habit in podcast creation. Ed emphasizes that without intentional storytelling, podcasts can become dull and forgettable. He offers actionable tips on embedding storytelling into every stage of the podcast process—from planning and recording to editing and promoting. Ed also encourages podcasters to review their previous work with a storytelling lens and consider storytelling as a continuous practice. This episode concludes with a recap of the mini-series and an invitation for further support and collaboration.


00:00 Introduction

00:43 The Importance of Intentional Storytelling

01:19 Starting with Story in Episode Prep

02:14 Developing Story Radar

02:53 Storytelling in the Edit 

03:13 Building a Storytelling Culture

04:21 Storytelling as a Practice

05:12 Series Recap

06:21 Closing and Next Episode Preview



About Your Host

Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive (and then a VC), Ed launched Studio 1878 (www.1878.studio) in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎


Studio 1878

A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story. 😈

Hosted on Acast. See acast.com/privacy for more information.

...more
View all episodesView all episodes
Download on the App Store

Showmakers: your guide to brand podcastingBy Studio 1878