08.25.2017 - By The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs
Jonah Berger is a marketing professor at the Wharton School of Business at the University of Pennsylvania and the bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. This was a great interview. We talk about what makes things go viral and how authors can create a word-of-mouth campaign to […]