111: How To Master Strategic Product Management

Strategic Product Management

Do you want to be a more strategic product manager?

Step 1: Start asking Why?

I explain what I mean in this episode.

And then I go into a lot of depth about what is a strategy, how are tactics and strategies related, and other useful concepts.

Summary

Strategies and tactics are hierarchical

If you have a good market model for your features you can use the organization’s strategy/strategic goals to prioritize

You still have to use your intuition

This doesn’t solve all our prioritization problems

Links

* Good Strategy Bad Strategy by Richard Rumelt.

* Wikipedia article on strategy.

* An earlier podcast episode on prioritization that talks about what I call “market footprints’ in this episode.

Three things you can start doing today

Start creating “market footprints” for your features (I explain what a “market footprint” is in the episode.)

Customers, segments, competitors, themes – at least as “notes” on the feature

Use your organization’s strategy to guide your prioritization, based on the market footprints of your features.

Learn to use the market footprint and alignment to the product strategy concepts to have more productive prioritization conversations.

Subscribe and comment

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Strategic Product Management

Do you want to be a more strategic product manager?

Step 1: Start asking Why?

I explain what I mean in this episode.

And then I go into a lot of depth about what is a strategy, how are tactics and strategies related, and other useful concepts.

Summary

Strategies and tactics are hierarchical

If you have a good market model for your features you can use the organization’s strategy/strategic goals to prioritize

You still have to use your intuition

This doesn’t solve all our prioritization problems

Links

* Good Strategy Bad Strategy by Richard Rumelt.

* Wikipedia article on strategy.

* An earlier podcast episode on prioritization that talks about what I call “market footprints’ in this episode.

Three things you can start doing today

Start creating “market footprints” for your features (I explain what a “market footprint” is in the episode.)

Customers, segments, competitors, themes – at least as “notes” on the feature

Use your organization’s strategy to guide your prioritization, based on the market footprints of your features.

Learn to use the market footprint and alignment to the product strategy concepts to have more productive prioritization conversations.

Subscribe and comment

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