TED Talks Daily (SD video)

How to motivate people to do good for others | Erez Yoeli

12.05.2018 - By TEDPlay

Download our free app to listen on your phone

Download on the App StoreGet it on Google Play

How can we get people to do more good: to go to the polls, give to charity, conserve resources or just generally act better towards others? MIT research scientist Erez Yoeli shares a simple checklist for harnessing the power of reputations -- or our collective desire to be seen as generous and kind instead of selfish -- to motivate people to act in the interest of others. Learn more about how small changes to your approach to getting people to do good could yield surprising results.

More episodes from TED Talks Daily (SD video)