321: How to Negotiate Real Estate—Expert Deal-Making Tactics with J and Carol Scott and Mark Ferguson

Would your real estate investing business benefit from better negotiating tactics? Of course it would!

On today’s show, Brandon and David sit down with J and Carol Scott, as well as Mark Ferguson, co-authors of the new BiggerPockets book The Book on Negotiating Real Estate. The authors discuss several powerful negotiating strategies, plus common misconceptions about negotiating, how “winning” in negotiating doesn’t always mean the other side is losing, and how the best deals are done through building rapport (with examples of how to do just that).

You won’t want to miss their tips on how to prepare for a negotiation beforehand—something that’s made them hundreds of thousands of dollars over the years—and how to negotiate with your own contractor to get the best prices possible!

This episode is full of advice to help you, the investor, save money and get deals. If you want to experience better results getting what YOU want out of a deal, download this one today!

In This Episode We Cover:

Introducing J, Carol, and Mark

Common misconceptions about negotiating

How winning doesn’t always mean the other side losing

The right mindset when it comes to negotiating

How building rapport can get you deals

Learning to shift the negotiation off of price and into something else

Tips in preparing for your negotiation beforehand

Negotiating with your contractor to get the best deal possible

The tip that’s made them hundreds of thousands of dollars over the years

How they closed on a deal using negotiating tactics to lower the price on an already great deal

And SO much more!

Links from the Show

BiggerPockets Forums

BiggerPockets Webinar

Brandon’s Instagram

Be a Podcast Guest

BiggerPockets Podcast 311: 6 Rules for Investing in Real Estate in the Coming Economic Shift with J Scott

BiggerPockets Podcast 010 : Flipping Houses 101 with J Scott

BiggerPockets Podcast 068: Being a Superhero House Flipper, Investor, and Team Leader with Mark Ferguson

The Best Ever Conference

BiggerPockets Podcast 189: 500 Deals, the $100,000 Wholesale Paycheck, & the Systems That Make it Work with Tarl Yarber

Books Mentioned in this Show

BRRRR by David Greene

The Book on Flipping Houses by J. Scott

The Book on Negotiating Real Estate by J. Scott, Mark Ferguson, and Carol Scott

Moneyball by Michael Lewis

The Book on Rental Property Investing by Brandon Turner

Long-Distance Real Estate Investing by David Greene

The Millionaire Real Estate Investor by Gary Keller

Now, Discover Your Strengths by Marcus Buckingham

Too Perfect by Jeannette Dewyze & Allan Mallinger

The ONE Thing by Gary Keller and Jay Papasan

Tweetable Topics:

“90% of negotiation is literally the skills all of us already have.” (Tweet This!)

“Treat every conversation as a discussion as opposed to as a questionnaire.” (Tweet This!)

“Negotiate everything, always.” (Tweet This!)

“The person who cares the least has the most power.” (Tweet This!)

Connect with J and Carol

J and Carol Scott’s Website

J’s BiggerPockets Profile

Carol’s BiggerPockets Profile

J’s Facebook Profile

J’s Twitter Profile

Connect with Mark

Mark’s Website

Mark’s BiggerPockets Profile

Mark’s Youtube Channel

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