463: How to Overcome Creative Blocks

11.05.2019 - By The Startup Chat with Steli and Hiten

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In today’s episode of The Startup Chat, Steli and Hiten talk about how to overcome creative blocks.
As a founder, creating new things is something you’ll need to do all the time. Whether it’s creating a new blog post, shooting a marketing video or writing a new line of code, creativity is part of being a founder. However, there are going to be times when you can’t think of what to create and this can slow down the progress of your startup.
So in this episode, Steli and Hiten talk about why creativity can’t be defined, ways to overcome writers’ block, how Hiten uses context switching to get past creative blocks and much more.
Time Stamped Show Notes:
00:00 About the topic of today’s episode
00:29 Why this topic was chosen.
02:03 Why creativity can’t be defined.
03:09 One way to get over writers’ block.
05:00 How internal resistance can cause creative block.
06:20 Another way to get over creative block.
06:56 How overthinking doesn’t help.
08:37 Hiten’s process for creating stuff.
10:19 How Hiten uses context switching to get past creative blocks.
12:56 Tips to help you get past creative blocks.
3 Key Points:
As a founder, you have to create stuff.I’m not sure if creativity can be defined.So for me, getting past it means just doing the work.
Steli Efti: Hey, everybody. This is Steli Efti.
Hiten Shah: And this is Hiten Shah.
Steli Efti: Today on the Startup Chat we're going to talk about how to overcome creative blocks or internal resistance to get certain work product done. So this is probably something... This is not probably, this is definitely something everybody has gone through. And when you are a founder or when you're in a startup, you're going through this probably quite a lot. You have to create things. Right? You have to create work product. It doesn't matter if it's writing an email, it doesn't matter if it's writing a sales script, creating a landing page, publishing a blog post, creating a video, writing some code to finish up a feature. Whatever it is, you have to create. And whenever humans are involved with creative and productive endeavors, they do encounter internal resistance. Right? Or what you would call writer's block or whatever, creative blocks. And those are those moments where you have a difficult time getting started or you have a difficult time not getting distracted. And so finishing the thing that you need to do. And I thought it would be fun for the two of us to just jam a little bit on this and share some of our ways that we found around this, some of the tips that we have to share to overcoming any kind of creative blocks or resistances.
Hiten Shah: Yeah. I'm going to first say that I'm not even sure if creativity can be defined.
Steli Efti: Ooh. All right, tell us more.
Hiten Shah: Look, the reason I'm saying that is it's one of those things where it's like, what does being creative really mean? Sure, if I'm an artist and I can't paint, and I'm a painter, I paint paintings, we can define that as there's a creative block. Or there could be something else going on. But we can say there's a block in creativity. If I'm a writer and I just can't get myself to write, you could argue, "Okay, that's a creative block." Right? There's books for that. There's a book called The Artist's Way. And there's other books too. And they talk about things like write morning pages. So when you wake up, just write a bunch of stream of thought, and that'll help jumpstart your creativity. I don't know though. In business, in the life of work, I'm not sure if creativity is something that's definable in the same way that it is in other places. And I feel like we always have the opening and ability to be creative, whether it's in our personal lives or in our work lives,

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