Emmy award winning director and designer Chris Do joins me to discuss pricing strategy. Chris is the Chief Strategist and CEO of Blind and the Founder of The Futur— an online education platform that teaches the business of design. We cover a lot of ground in this episode including value-based pricing, determing a customer's perceived value, differential pricing ethics, pricing psychology, ultimate versus proximate customer needs, raising prices, the placebo effect, channel conflict, and benefits selling. Whew! Show Notes: The Futur - https://www.thefutur.com/ Blind - https://blind.com/ Chris Do YouTube "How to Price Design Services..." - https://www.youtube.com/watch?v=RKXZ7t_RiOE

How to Price Based on Value with Chris Do

Dr. Scott Davis, a professor of Marketing and founder of SilverPlane video automation, interviews successful marketers to help you start a business, lead a team, understand consumer behavior, deliver and communicate benefits to your customers, and market new products. Scott interviews people from all marketing professions ranging from social media managers to chief marketing officers and CEOs.

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I had the pleasure of interviewing Cleo Franklin Jr. once again to discuss his new children's book "What Do You See When You Look At Me?" We discuss the ideation process for his book and the influence of and collaboration with his son Michael. Cleo talks about self-publishing and its inherent challenges, and we explore marketing the book. ABOUT CLEO FRANKLIN JR. Author of "Coffee With Cleo," "Lessons from our Mothers and Fathers,"  and "What do you see when you look at me?"  www.coffeewithcleo.com Founder & CEO - Franklin Strategic Solutions  www.franklinss.com Founder - Franklin Leadership Foundation    www.morningside.edu/campus-life-and-arts/campus-activities/leadership-development/franklin-leadership-foundation

Cleo Franklin Interview: What Do You See When You Look at Me?

Cleo Franklin discusses his debut business book "Coffee with Cleo" in depth. We discuss his father's legacy, "bringing an elephant" to global issues including Black Lives Matter and COVID-19, and much more. Cleo's new book is available at Amazon and on franklinss.com.  

Interview: Coffee with Cleo Franklin

Allen Gannett discusses creativity in a novel way that will be super helpful to marketers. We discuss consuming versus creating content, the iterative creative process, and what 10,000 hours really means in mastery. Allen's new book The Creative Curve is available at Amazon and everywhere books are sold.  

The Creative Curve with Allen Gannett

In this episode, Katie Wallace, sustainability consultant and founder of Hux Sustainables, talks to Marketing Professor Scott Davis about building a more sustainable world through marketing. Topics include the problems with modern packaging and the single-use habits of consumers. The episode also digs into the backstory of Katie's interest in sustainability and the UnLearn Show that she co-hosts.

Sustainability Talk with Katie Wallace

How do you dominate in global markets? We spend a lot of time in academia discussing US companies going overseas, but this interview takes a different perspective. Cleo Franklin, CMO of Mahindra North America (now VP of Marketing and Business Development - Latin America) talks to Professor Scott Davis about bringing an Indian tractor company to the US market. Along the way, Cleo reveals tremendous insights about navigating global markets.

How to Price Based on Value with Chris Do

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