09.18.2019 - By Brett Curry
Paulina Masson is the founder of Shopkeeper and a longtime Amazon seller. She has a wealth of knowledge when it comes to pricing products. She understands the competitive forces behind pricing decisions as well as the psychological factors. Ultimately you want to price in such a way to maximize total profits. While you should consider profit per transaction, that might not be the ultimate metric to try and maximize. Here’s what we look at: How to run pricing split test and why it’s so complex. How to price your products at launch including a free margin calculator How to balance competitive price factors with consumer perception and psychology When to end your price in 99, or 97 rather than 00. And how a premium product or your target market might influence this. 3 Types of Shoppers on Amazon and how to price for each When and how to use coupons - when to do a % off vs. a $ off How price impacts conversion rates Plus more!