Are you charging what you're truly worth? Or are you stuck in a cycle of undercharging, over-delivering, and feeling completely drained? In this episode of This Mother Means Business, I’m diving deep into the hidden costs of underpricing your services—and why raising your rates is essential for the longevity of your business.

We’ll tackle the mindset blocks that hold so many entrepreneurs back, like the fear of losing clients, the guilt of charging more, and the belief that being “affordable” makes you more competitive. Spoiler alert: being the cheapest is a race to the bottom! Plus, I’ll walk you through practical steps to confidently price your offers, communicate your value, and make sure your pricing reflects both your expertise and the true worth of your work.

If you’ve ever felt resentful, exhausted, or just plain done with working too hard for too little, this episode is for you. Let’s talk about why it’s time to stop selling yourself short and start charging what you deserve!

Episode Breakdown:

[1:10] - Why undercharging is actually costing you more than you think
[2:45] - The common fears that stop entrepreneurs from raising their prices
[4:30] - The financial, time, energy, and perception costs of low pricing
[6:15] - How pricing too low attracts the wrong clients (and leads to burnout)
[7:40] - The mindset shift: Why charging more allows you to serve at a higher level
[9:10] - How to confidently set (and test) your new pricing strategy
[10:30] - The importance of pricing as an energy exchange in your business

P.S. If you're looking for more support in your journey, here are three ways I can support you right now!

Join the This Mother Means Business Community. Dive into valuable resources, gain insights from other entrepreneurial moms, and access exclusive events designed to empower you with strategies to scale your business while keeping family and well-being at the forefront. Membership includes monthly networking calls, access to expert-led workshops, an engaged community forum, and supportive accountability sessions.

Book a Discovery Call. Let’s chat about where you are and where you want to go! Together, we can explore the community, mentorship options, and resources that best align with your vision and values—empowering you to make intentional moves toward a profitable and fulfilling business.

If this episode hit home for you, share it with a fellow entrepreneur who needs to hear it! And don’t forget to leave a review—your support helps us keep these conversations going. 💡🔥

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