How To Sell More Books With Reader Funnels With Mark Dawson

We all want to sell more books — but it's time we started to treat readers differently at the various stages of the marketing process. In this interview, Mark Dawson explains the reader funnel, as well as how he developed confidence in his writing craft and indie business skills.

In the introduction, I give an update on my NaNoWriMo writing.

Today's show is sponsored by PublishDrive, a global self-publishing platform distributing to 400+ stores and 240,000 libraries, with innovative marketing tools like integrated Amazon Ads. The writing process is hard enough, so the publishing and marketing process should be easier. PublishDrive helps authors write more, publish more, sell more and worry less. Go to www.PublishDrive.com to learn more.

Mark Dawson is the award-winning, internationally bestselling author of the John Milton thriller series with over a million books sold. He runs training courses for authors at Self-Publishing Formula, and he's also the co-host of the Self-Publishing Show.

You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript below.

Show Notes

* On selling a print-only deal to a traditional publisher

* Why splitting intellectual property rights is important for every author

* The importance of stepping out of our comfort zone

* Creative practices that keep the writing going even in a busy life

* The challenges and opportunities of publishing in another language

* Using different levels of engagement for different types of readers in a sales funnel

* What does the future of publishing hold?

* Why not needing permission is so liberating and democratizing for writers

You can find Mark Dawson at MarkJDawson.com and SelfPublishingFormula.com and on Twitter @SelfPubForm and @pbackwriter

Transcript of Interview with Mark Dawson

Joanna Penn: Mark Dawson is the award-nominated, internationally bestselling author of the John Milton thriller series with over a million books sold. He runs training courses for authors at Self-Publishing Formula, and he's also the co-host of the Self-Publishing Show. Welcome back, Mark.

Mark Dawson: Hello Jo. I should correct, and I should've done this much earlier, I'm actually an award-winning author, if you don't mind!