In this episode of the Hands-Off CEO Podcast, Mandi Ellefson talks with Kristie Plantinga, founder of Place Digital. Kristie helps agencies and service providers simplify their marketing and attract clients with content that actually converts.

Together, they dig into why so many agencies struggle with marketing that feels scattered and how to build a simple, repeatable system that brings in the right leads without burning you out. From choosing the right channels to creating content that speaks directly to your ideal clients, Kristie shares practical steps you can start using right away.

You’ll discover why trying to be everywhere online leaves you exhausted, and how focusing on the basics can grow your authority and your pipeline.

🔍 What You’ll Learn in This Episode:

• Why most agencies overcomplicate their marketing (and how to fix it)
• How to choose the right marketing channel for your business
• The difference between creating content just to put something out there versus creating content that’s tied to real business outcomes
• Why consistency beats chasing the latest trend every time
• How to make marketing simple enough to stick with long term
• What agencies should focus on first if they want predictable inbound leads

If you’ve ever felt like your marketing is all over the place or you’re creating content that doesn’t get results, this episode will show you how to simplify, focus, and finally make marketing work for your agency.

Connect with Kristie: https://www.therapieseo.com/