Want your book promotion to feel real—and actually work?
Too many authors either hide behind stiff, cookie-cutter marketing or get stuck staring at a blank screen. The secret isn’t choosing between authenticity and automation, it’s about blending the two.

This week’s guest is Cheryl Evans. She’s a marketing strategist, author, and founder of the Business Witch Academy. Cheryl shows you how to mix heart with AI to build campaigns that connect and convert.

Cheryl has over 20 years of experience helping entrepreneurs amplify their voices. She shows you how to add personality to your promotions. She explains how to stay consistent with your message. And she reveals how to use AI as your creative sidekick, rather than view it as your competition.

In this episode you’ll discover:

• Authenticity that sells: Why showing up as yourself builds trust and boosts book sales
• AI in your voice: How to “teach” AI your style so your marketing feels real, not robotic
• Mindset shift: See AI as your creative sidekick, not your competition
• Consistent visibility: Use AI to repurpose content and stay present without the stress
• Story-driven branding: How a dragon named Ophelia makes marketing unforgettable

If you want marketing that feels genuine and gets results, this conversation is your shortcut. Tune in now!

Here's how to connect with Cheryl:

Website

Subscribe to Cheryl's newsletter
Shop the Store

LinkedIn

Facebook

Instagram

YouTube

*************************************************************************
“I Don’t Have Time to Write a Book"

Think you don’t have time to write a book? Let’s reframe that.

Your book is an investment in your future.
✅ It positions you as a thought leader.
✅ It attracts your dream clients.
✅ It creates a legacy that outlives you.

The truth? You don’t have time NOT to write your book.

Join the Write with Impact three-day online event running November 5-7 and learn how to write your book with ease, clarity, and confidence.

🔗 Claim your spot here