Welcome to episode 254 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Nathan Miller, CEO and Founder of Miller Ink Nathan Miller is the CEO and Founder of Miller Ink, a Los Angeles-based strategic and crisis communications firm that partners with top litigators to manage high-profile cases with significant media exposure. Prior to founding Miller Ink in 2013, Nathan was the Director of Speechwriting for Israel's Permanent Mission to the UN, serving as senior communications adviser and chief speechwriter for Ambassador Ron Prosor. He also held roles as policy director for the Homeland Security Advisory Council and as a Goldman Fellow at the Transatlantic Institute in Brussels. Nathan collaborates with attorneys nationwide to handle media inquiries, safeguard client reputations, and navigate complex crisis situations. His expertise spans active litigation support, preemptive crisis training, and advising organizations in class action cases. His commentary on legal issues has been featured in Fox Business, The Los Angeles Times, and Forbes. Certified by the State Bar of California, he offers an MCLE course on best practices in crisis communications and regularly provides media training to law firms, including hosting panels at the LA Intellectual Property Law Association and presenting for East Bay Trust and Estates Litigation. What you'll learn about in this episode: 1. How to Build an Effective Communication Strategy

• The first pillar of any successful communication strategy is understanding the objective, the audience, and the message
• With your strategy in place, you can start leveraging all available channels to craft the narrative you want to showcase to potential clients and online audiences

2. Why a Diverse Media Strategy is crucial for Success

• Combining traditional media, personal platforms, and strategic ads gives firms a strong advantage in delivering their message
• Leveraging both digital and local outlets is essential for reaching audiences, clients, and industry peers

3. How Crisis Management Protects Your Firm's Reputation

• It's essential to have a team ready to support lawyers who may lack the time, resources, or familiarity to navigate a crisis effectively
• With the potential for intense media scrutiny, it's crucial to have a well-defined message that addresses concerns beyond just the legal setting.

4. Why Staying Ahead in a Shifting Media Landscape Matters

• You need to think like a chess player. Anticipate multiple moves ahead in your media strategy, especially in high-stakes narratives, or you'll get left behind.
• It's important to embrace modern strategies like using AI, social media, and algorithm trends, while still holding onto the core principles that have always guided you.

5. How Specialized Communication Experts Drive Lasting Success

• Hiring professionals with law-specific expertise helps to build successful legal campaigns and audience connection.
• Don't underestimate the value of specialized communication when planning to grow your business.

Resources: https://miller-ink.com/for-attorneys/ https://lexvid.com/cle-course/principles-of-crisis-communication https://www.lawline.com/course/principles-of-crisis-communications https://www.facebook.com/MillerInkLA/ https://www.linkedin.com/company/millerinkla Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind