This episode covers the importance of local marketing for PT owners.The two audience segments you need to pay attention to and the "Trust Equity and Community Buy-In."By the time this episode is empty you’ll know: Why Marketing is an essential, overwhelming part of growing your clinic. Understand your base to start growing TODAY!Our guest is the Marketing Manager at FYZICAL Therapy and Balance Centers. He’s handled every role that a PT Business has… Tech, Reception, Marketing Assistant and Physician Liaison, and now Managing Marketing.Download resources from Fyzical here:  (https://www.fyzicalfranchise.com/)

How to Understand Marketing for Physical Therapists

If a TED Talk & a radio show had a baby & raised it in a physical therapy clinic.

Hosted by former Rock Radio DJ turned Physical Therapist, Jimmy McKay, PT, DPT.

The best conversations happen at happy hour, welcome to ours.

Medicine

Science & Medicine

Science

Health & Fitness

Life Sciences

Ryan Eder details his background in product design and how it led him to healthcare. He discusses the founding of IncludeHealth and their initial focus on smart rehab machines, before transitioning to using computer vision and digital therapy plans to guide patients through personalized at-home exercise routines. Their technology provides real-time feedback, tracks range of motion, and generates data for physical therapists with the goal of making physical therapy more accessible. Ryan explains how they now directly treat patients using their digital platform and computer vision technology in value-based care models.

Making Physical Therapy Accessible Through Technology

Tamara shares her career journey from clinician to HR leader at ATI Physical Therapy. She discusses what motivated her shift into leadership and people development, how she helps create a culture where clinicians can grow and find meaningful work, and why having former clinicians in leadership roles brings value to the organization. ﻿Tamara also provides suggestions on questions candidates should ask in interviews to get a feel for a company's culture.FROM ATIHave you ever thought about where your career in physical therapy could take you?It's not just about the job; it's about making real connections that help patients get better faster.Imagine working somewhere you can grow through mentorship, and get leadership training that matters.Sounds like a place you’d fit right in?Click to find out more about what working with ATI is really like.  (https://therapy.atipt.com/pintcast/)Let's grow and learn together!

From Clinician to HR Leader: An Unexpected Career Trajectory (F Tamara Green)

Barb Hoogenboom shares her experiences juggling being a professor, journal editor-in-chief, and treating patients while finding joy in her students' and former athletes' successes. We discuss trends in the physical therapy field she's noticed, including shifts in injury prevention language, new therapies like blood flow restriction, and global research development efforts. Barb also provides insight into the distinct yet complementary roles of athletic trainers and physical therapists. Join us for a look inside the evolving world of physical therapy from Barb's unique multifaceted perspective.FROM ATI Physical TherapyHave you ever thought about where your career in physical therapy could take you?It's not just about the job; it's about making real connections that help patients get better faster.Imagine working somewhere you can grow through mentorship, and get leadership training that matters.Sounds like a place you’d fit right in?Click to find out more about what working with ATI is really like.  (https://therapy.atipt.com/pintcast/)Let's grow and learn together!

Balancing Multiple Roles in Physical Therapy

Cody Royer (https://www.linkedin.com/in/cody-royer-98a438129) walks takes a good hard look at more than 400 ATI clinics in a year...And one big thing he pays attention to is, Cutting through the Clutter and Removing administrative burden. This way his clinicians can focus on delivering high-quality patient care and less on the other stuff.Keys to cutting the clutter:You need to have the tools and resources necessary to deliver outstanding patient care.Leveraging technological advancements to streamline intake, paperwork and other non-caretasks out of the clinic.The ATI care model and clinical best practices are designed to ensure that you are able topractice at the top of your license.The EMR, Patient Management Tool, scheduling model and caseload rounds are just a fewof the proprietary advantages you get at ATI.FROM ATIHave you ever thought about where your career in physical therapy could take you?It's not just about the job; it's about making real connections that help patients get better faster.Imagine working somewhere you can grow through mentorship, and get leadership training that matters.Sounds like a place you’d fit right in?Click to find out more about what working with ATI is really like.  (https://therapy.atipt.com/pintcast/)Let's grow and learn together!

Cutting Out the Clutter (F Cody Royer)

Raine Osborne is the author of a new paper  (https://academic.oup.com/ptj/article-abstract/104/1/pzad152/7370248?redirectedFrom=fulltext)on the subject of clinical job satisfaction and employee retention.He's Joined by Tom Denninger (https://www.linkedin.com/in/tom-denninger-dpt-ocs-faaompt-69774ba6/) from ATI and we got to talk about the research that shows the link between continuous learning, job satisfaction and employee retention.Key points for retention/satisfaction:Good/Fair SalaryStrong Professional IdentityEnvironment set up for LearningClear possibilities for advancementThey also recapped their iMSKA (https://i-mska.org/) announcement representative of the work ATI is doing in the MSK space.iMSKA will bring new research opportunities, post-secondary learning and careeropportunities that PT professionals are seeking which feels in line with the information that Raine's paper uncovered.FROM ATIHave you ever thought about where your career in physical therapy could take you?It's not just about the job; it's about making real connections that help patients get better faster.Imagine working somewhere you can grow through mentorship, and get leadership training that matters.Sounds like a place you’d fit right in?Click to find out more about what working with ATI is really like.  (https://therapy.atipt.com/pintcast/)Let's grow and learn together!

How to Understand Marketing for Physical Therapists

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