In this episode of Riffing with Reid, Reid sits down with Matt Slankard, Paid Media Strategist at Digible, to break down exactly how geofencing works, why it matters, and how property marketers can use it to lower costs and drive more qualified leads.

From defining what geofencing really is (and isn’t) to best practices for creative, budgets, fence design, and compliance, Matt shares practical strategies that apartment marketers can use to turn local awareness into real leases. You’ll also hear how pairing geofencing with search, social, display, and PMAX campaigns can significantly reduce your cost per acquisition and improve lead quality.

Whether you’re a property manager, marketing director, or leasing professional, this episode will give you a clear playbook for using geofencing effectively as part of a modern multifamily marketing strategy.

Learn More About Digible:⁠ https://digible.com?utm_source=dd_podcast&utm_medium=episode_description

(00:00) Geofencing as an Awareness Strategy  

(01:14) Introducing Matt Slankard 

(02:35) What Geofencing Really Means in Digital Advertising  

(05:19) Creative Best Practices for Geofencing Ads  

(12:10) The Role of Calls-to-Action & Professional Imagery  

(16:46) Defining Acquisition: Qualified Leads vs Vanity Metrics  

(19:08) Multi-Channel Mix: How Geofencing Lowers CPA  

(24:30) Budgeting & Designing Effective Geofence Campaigns  

(27:32) Retargeting After the Fence: Capturing “Doom Scrollers”  

(28:49) Fair Housing, Compliance, and Fence Location Challenges  

(31:30) Reporting, Attribution & “Walk-In” Measurement Limits  

(34:36) Geofencing as the Digital Billboard for Multifamily Marketing