I spent 8 years as a Park Ranger. During that time I gave dozens of interpretive talks. Interpretation is a skill every park ranger works at, but interpretation can help you grow your business.

When giving an interpretative talk, there is a three-step formula to help you connect with the audience.

1. Tell a Story
2. Tell why it matters
3. Call to Action

This is the same formula I use for most podcast episodes, speeches, and many sales pitches.

Understanding interpretation, and adopting this simple formula can help you build your business.