Building a thriving email list, setting boundaries for your business, and leaning into your voice with Liz Wilcox.

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Welcome to episode 569 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Liz Wilcox.

How to Write Emails Your Readers Actually Want to Open

Early on in Liz's career as a content creator, she noticed a pattern: the most successful creators all had one thing in common — a thriving email list. So she started hers from day one, and she never looked back.

In the following years, Liz sold her travel blog, went all in on teaching email marketing, built a membership with 4,000 members, and — plot twist — competed on Survivor while her business kept running, generating $1,000 a day in revenue while she was literally on an island with no phone.

In this episode, Liz and Bjork talk about what it actually takes to build an email list that drives real business results, how she transitioned from one-on-one client work to a scalable membership model, and why she believes the biggest thing holding most creators back from email success isn't strategy — it's that they've stopped sounding like themselves. She also shares the mindset shifts, boundary-setting practices, and growth tactics that have made her business not just profitable, but genuinely sustainable.

Three episode takeaways:

• Why email is the most important investment you can make in your business — Liz shares the tactics that have worked for building her list and her membership to 4,000 members, including live events, collaborations, freebie swaps, and affiliate marketing. She also talks about why getting in front of people and showing your face matters more than ever and why giving people a real reason to trust you is the foundation everything else is built on.
• How Liz built a business with real boundaries — From knowing what "enough" looks like financially to the practice of saying no, Liz talks about the discipline and intentionality that have shaped her business.
• The biggest email mistakes food creators make (and how to fix them) — Liz has seen a lot of creator newsletters, and she knows exactly where things go wrong. She shares the most common mistakes she sees and why leaning into your humanity, writing like yourself, and showing that you're genuinely invested in your readers can make all the difference.

Resources:

• LizWilcox.com
• Kirk DeWindt
• Morgan Housel
• Kit
• Craft + Commerce
• Liz's Email Marketing Membership
• Follow Liz on Instagram and Facebook
• Join the Food Blogger Pro Podcast Facebook Group

Thank you to our sponsors!

This episode is sponsored by Yoast and zZest.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.